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Cover image for Producing valuable content for developers - Interview with Martin Gontovnikas from Auth0

Producing valuable content for developers - Interview with Martin Gontovnikas from Auth0

SlashData
We help technology firms understand software developer audiences & measure the ROI of their developer strategy.
・1 min read

Trick question of the week:
Is developer marketing the dark side?

Looks like we will be continuing for a second week with parallels who could make Freakonomics fans jealous.

In our latest episode, we discuss the value of content. Marketing, by default, involves selling (aka the dark side) but there are more ways to go than aggressive tactics or excessive spending on paid ads. Try content for example. By producing high-quality content, you can stand out as a thought-leader in your area. And this will bring more high-quality leads than any ad.

Up to what point? Up to the point that content accounts for 95% of your company's revenue. At least that is what happened to Marting Gontovnikas.

Should dev marketing people be developers?
A favourite question in the field. Martin says yes, but if they don't, they should spend some time with the product teams to get a batter understanding of the product.

Another great episode in Season 2, full of useful....well, content!

Martin Gontovnikas is the VP of Marketing and Product at Auth0. He is a software engineer that now works on Marketing. Yes, you heard right. He found a way to combine his two passions and apply his engineering thinking model to marketing.

Listen to the full episode at www.developermarketingpodcast.com or in the platform of your choice.

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