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Everything you need to know about PrestaShop

belvg profile image BelVG Updated on ・3 min read

Free distributed software PrestaShop is one of the most popular ecommerce systems in the world. According to Webspotter, a famous global website database, already more than 153,340 websites have trusted PrestaShop running their websites, and according to technology tracking website BuiltWith.com, the 9% of all the open-source ecommerce websites use PrestaShop. And there are countless reasons for this popularity.

First of all, PrestаShоp is not difficult to install, set up and use, compared with most of the other platforms for ecommerce. It also possesses a variety of settings options available while keeping relatively low system requirements for hosting server: Apache web server 1.3 or later with PHP 5 or above and MySQL 5.

Thanks for the partnership agreements with such global industry leaders as Google, PayPal, eBay, and many others, PrestaShop is able to share its innovative ecommerce software with the world without any charges. The PrestaShop can be installed by all the users for free.

The standard PrestaShop platform, which already performs multiple different functions, including configuring features and values, creating the packs of products, creating and selling digital products, attaching the files or display additional information in product pages and many others, can be expanded with the help of separately installed free and fee-based modules.

PrestaShop is also actively using Ajax technology, both for front end and back end. Ajax is a set of techniques in the sphere of web development, which involves using many web technologies on the client side in order to create asynchronous web applications. With the help of Ajax technology, web applications are able to send and retrieve data from a server asynchronously without interfering with the display and behavior of the existing page.

PrestaShop is user-friendly and supports various payment systems, such as PayPal, Google Checkout, Payments Pro via API, Authоrize.net and Skrill, which makes it a perfectly useful tool for meeting the demands and needs of your clients. It possesses more than three hundred built-in features for managing product listing, shipping, manufacturers and suppliers and making payments. Furthermore, a large number of different useful built-in advertising and marketing tools, for example, automatic follow-up emails and mailing the followers about the upcoming offers and sales. Via the PrestaShop platform, you can also implement loyalty programs offering different rewards, vouchers, and coupons for long-term clients.

Another feature that makes PrestaShop an ideal solution for your online store is its innovative reporting and liability system analytics. PrestaShop gives you access to the sales and orders statistics. It makes it possible for you to find out what day is the most profitable one, when you get most sales and when you get less. This directory statistics helps determine the most popular among the clients content and product as well as find out, what members of your stuff are the best sellers and supervisors. Affiliate statistics provides all the necessary data for you to find out, who of your partners send the most traffic to your website so you can respond to any situation as soon as possible.

The platform also provides you with an opportunity to receive visitors’ statistics, the data that goes through the PrestaShop development includes the information about your customers, who they are and also where they come from. You can also view the profiles of the customers. This information will be of much help to you in the process of developing the strategy of targeted advertising and your marketing strategy.

PrestaShop makes it easier for the admin of the online store to share the content on the various social networks and blogs and attract more visitors, increasing the attention paid to the website and thus, boosting sales and profits. You are able to engage with your clients, providing them with the latest news regarding the changes in working of your online store, sharing pictures and videos and creating the social network community.

In order to customize your website running on the PrestaShop platform and personalize it, you may use over 5,000 additional modules and various professional themes. Using them in combination with your standard PrestaShop platform will help you to improve the unique interface of your website and as more of your personal touch to it.

PrestaShop is a new word in the world of ecommerce platforms development.

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