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Cover image for Why 1 Good UX Is Worth 5 Engineers w/ Toast's Brad Pielech
Conor Bronsdon for LinearB

Posted on • Updated on • Originally published at devinterrupted.com

Why 1 Good UX Is Worth 5 Engineers w/ Toast's Brad Pielech

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Few companies have mastered making products consumers actually want to use like Toast.

A $30 billion giant in the tech-food business, Toast faced their worst case scenario during the pandemic when the restaurants at the heart of their business were all forced to shut down.

Toast rose like a phoenix to become one of the best success stories of pivoting during the pandemic by making users love using their food delivery systems.

To understand how Toast became one of the great success stories of the last 2 years, we spoke to Brad Pielech, the company’s Director of Engineering.

An amazing conversation that’s informed how we think about product at LinearB, Brad made a flawless case for the importance of UX - and why the alliance between UX and devs at Toast produced a market-beating pivot that took the company from unicorn to brink of collapse and back again.

Episode Highlights Include:

  • (1:13) Dan & Brad's history at Cloudlock
  • (5:48) Secret to building & maintaining relationships in a remote world
  • (10:21) Why engineers should make friends with their Legal Dept.
  • (18:00) One good UX is worth 5 engineers
  • (20:29) The Triad Team Model: Eng + Design + Product
  • (33:08) How Toast survived the pandemic
  • (37:57) Change can be scary for engineers
  • (45:51) Support local restaurants!

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Discussion (2)

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nobilitypnw profile image
NOBILITYPNW

So often you tech execs paying lip service to how bad the pandemic was while half-bragging about how good it was for their business. Really refreshing perspective from Brad and major kudos to him for plugging local restaurants. Class act!

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cmcclannahan profile image
cmcclannahan

Always nice to hear a success story stemming from the pandemic, great episode!