Need help reaching your users on the go?
Here are the three most popular methods for your web application to connect with your users using their phones.
Why you need to reach mobile users
The phone is the way to interface with the world.
Think about the situation where you learn about a new product. You want to explore it right away. You'll use the phone instead of waiting to use your desktop when you get home.
So how do you get your app in front of mobile users?
Websites optimized for mobile provide an easy and fast way to reach your users.
The simplest way to reach mobile users is to optimize your website for mobile.
You should already be prepared because you should optimize your website for mobile anyway. Create a mobile-friendly version of your application if you still need to, and ensure the design is responsive so your users can use it on various devices.
Simple applications primarily used through the website and needing a constant internet connection work best for mobile-optimized websites.
Native applications allow you to use your users' phones' capabilities fully.
The traditional applications you use daily are native applications.
You can make use of all the phone's features. If you're creating feature-rich apps that must work offline or need the phone's hardware to work, native applications are fantastic options. However, you must create a brand-new phone application and need mobile developers.
If you require offline functionality and access to the phone's hardware, use native applications.
Progressive Web Applications (PWAs) allow users to install their websites on their devices.
A compromise between native applications and mobile websites is offered by progressive web applications (PWA).
They are created similarly to a typical web application but incorporate extra functionality using JS workers. Your app can now be downloaded and installed on devices (mobile and desktop) by using this worker. It allows websites to have advanced features like offline functionality and notifications.
PWAs are a fantastic way to add new features without creating a new codebase.
Summary
You should always try to reach mobile users:
- You can quickly reach them by using a mobile website.
- If you want to make the most of the hardware on the phone, use native applications.
- You can combine both strategies thanks to progressive web applications.
Choose the one that works best for your application; each option has advantages. As this will guide you in making the best choice, keep in mind the user experience and the features, you want to offer.
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