Reaching out to the people, creating brand awareness and generating leads for the business is always a difficult task. But we all have heard the word marketing many times in our life. Well, to advertise products/services of any particular brand is called marketing. Marketing plays an important role to generate awareness regarding any product or service among the targeted audience.
Today, with the help of digital platforms, it has become relatively easy to reach out to the targeted audience. Before this digital era, there were only limited options to do marketing. But after the arrival of new technologies and the digital platform, it has generated more opportunities for marketing which has overtaken traditional marketing concepts.
With the help of these new digital marketing concepts, one can market their brand globally. Well, let’s check out digital marketing and traditional marketing in detail and how, by the arrival of digital marketing concepts, the marketing department has taken a new face, all around the world.
What is Digital Marketing?
Marketing of any brand over social media platforms or digitally via other digital platforms like email marketing, PPC (Pay Per Click) ads, and Google AdWords is called digital marketing. It can also get it as online marketing. Recently, due to the Covid-19, where every other industry had a considerable loss, it has been seen a high rise in the digital marketing industry.
Today, almost 90% of the population is using social media and making out most of the new digital technologies. However, to get connected directly with the customers today, it has become essential for every brand to be present over the digital platforms and to have digital marketing services.
What is Traditional Marketing?
Traditional marketing is also known as offline marketing, which we can do without the use of the internet. Well, when the marketing of any brand running through various platforms like newspaper ads, pamphlets, hoardings, TV broadcast, radio broadcasts, banners & other offline mediums is called traditional marketing.
Even today, it is the best option for reaching out to the local audience. Any small brand which wants to create its awareness among the local customers can use traditional marketing options like pamphlet distribution, TV broadcast, Radio broadcast, posters & hoardings for brand promotion.
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