There is no doubt that weather conditions affect consumer behaviour. The changing weather can initiate a switch in the clothes we buy, the design of our homes and the music we listen to. This has been noticed by marketers, resulting in the emergence of weather marketing. Using weather data, you can control when and where your ads are shown.
For example, if you want to advertise the amusement park, you better take into account the weather forecast, because consumers often consider it when they are planning such activities. By combining the capabilities of today’s advertising platforms and real-time weather APIs, a message can be embedded that is relevant to your audience’s local weather.
In this article, I’ll show you how to build a system that displays messages (such as banner ads or proposed articles) based on the local weather. We will use Python (Flask) and the Weather API.