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Luis Felipe Ciochetta
Luis Felipe Ciochetta

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Book notes: Hooked - Chapter 1

Chapter 1 - The Habit Zone

This chapter is a 22 pages long sales pitch. I was really annoyed by it. If you plan to extract value from reading this book, you can just skip chapter one.

  • Habits are formed from solving our needs, our brain starts to associate actions with pleasant experiences (solving problems) and this might become a behavior.

  • Habit-making products increase the amount of cash you can generate from a single customer.

  • People are less sensitive to the price of products that are part of their day-to-day life.

  • Leaving a product you have formed a habit around is very difficult.

^ Say you want to stop using Instagram, then you would have to think of another way to store and share your photos with your friends that also use Instagram and think of new ways of contacting them. So Instagram, for being a habit-forming product has you hooked to it.

  • To use habit-forming as a strategy you have to focus on increasing the frequency of use of your product and the value you generate each time. Some behaviors are bound to not repeat as much as others, then you would need to focus more on delivering value.

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