Check out how this fashion site shows products

Creative design, engaging, and doesn't hijack inputs, all good things.

However:

• The 'Menu' header doesn't scroll with the page. This is bad on many levels.
• It's questionable on mobile (no zoom functionality (this is a chronic problem for mobile sites), lots of stuff is rather small, some of the gimmicks don't work sanely with a touch-only interface).
• Keyboard usage is somewhat user hostile (things that shouldn't be high in the tab index are).
• Some of the animations are choppy even on a good system (Core i7-7700HQ and GTX 1060 with near zero other usage).
• The animations that aren't are largely distracting, or in some cases obviously hastily done.
• Doesn't appear to honor the prefers-reduced-motion media query.
• Lots of mouse-over interactions that are, honestly, annoying and a bit user hostile (mostly on the shop page itself, not the link above).
• Contrast is not great in a number of places, but this is hidden from tools like Lighthouse because it's text inside images and not actual text in the page.

• ✅ Creatively designed
• ✅ Interactive and engaging
• ✅ No scroll hijacking and can scroll up and down freely

The design itself is not my taste -- I'm also probably not the target audience lol -- but it's a cool site!