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Andrew Baisden
Andrew Baisden

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Twitter is shutting down Revue their newsletter platform

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As of writing today is 14/12/2022 and Twitter sent out an email to users of their newsletter platform Revue informing them that they are going to be shutting it down. This has come as a complete surprise to all users including myself because it just came out of nowhere it's totally surreal.

This is going to have quite a big impact on users of the platform because it integrates seamlessly with Twitter and we can showcase how many subscribers we have on our profile. It's also a very simple way to get people to subscribe to your newsletter because the link is right there on your profile.

Newsletters are important because they have so much value and give you the ability to manage your audience in one place. You can have multiple social media channels but if some of them were to go out of business then that audience is lost. A newsletter prevents this from happening as you can maintain your audience indefinitely so long as they choose to be subscribed that is.

There are so many more benefits to having your own newsletter this is just scratching the surface.

Twitter profile Revue Newsletter section

https://res.cloudinary.com/d74fh3kw/image/upload/v1671036645/twitter_sub_list_aooujt.jpg

Revue shutdown email

https://res.cloudinary.com/d74fh3kw/image/upload/v1671036645/revue-email_uwpcuf.jpg

Now we will be forced to find an alternative newsletter platform which essentially means that we must now create some other external funnels to get people to sign up. It's a minor inconvenience but a little bit more work. A funnel is a collection of online pages organised such that visitors go steadily from one point of entry through a number of steps toward a certain objective or activity.

Revue export subscribers

Fortunately it's very easy to export all of your subscribers so that you can import them into a different newsletter platform.

https://res.cloudinary.com/d74fh3kw/image/upload/v1671036645/revue-website-shutdown_a6qlci.jpg

What are the alternatives?

There are quite a lot of other email newsletter platforms out there to choose from. Personally I am likely to switch to ConvertKit or Mailchimp becauase I already have accounts with them I just have not used them because Revue integrated into Twitter which made it convenient. However the former two also have advanced features some which may even surpass Revue so it's not like you are going to be downgrading.

Elon Musk is making a lot of changes at Twitter so anything can happen. It makes more sense to use a newsletter platform that is more stable and has been around for a long time. 6 newsletter alternatives are:

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Top comments (13)

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jmfayard profile image
Jean-Michel Fayard 🇫🇷🇩🇪🇬🇧🇪🇸🇨🇴 • Edited

Awful decision.

Adding insult to the injury, instead of apologizing for wasting your time, putting the pressure of urgency on you, jeopardizing your paid subscriptions, not to mention legal risks, basically "you are on your own", they want to be congratulated for their courage to take a "hard decision".

Elon Musk basically treats content creators like he treats his employees : super badly.

Lesson learned: never trust Twitter as a content creator.

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leob profile image
leob • Edited

Musk doesn't care about anyone other than Musk, even when he wants us to believe otherwise.

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paulknulst profile image
Paul Knulst

I got this mail too. Luckily, I don't have any subscriber on revue. I used revue only to enable subscribing to my blog through Twitter (thanks to Zapier it was very easy).

I run my own Ghost blog that has inbuilt subscriptions with a Stripe connection. So I am safe and will never have to think about this problem.

For sending my Newsletter I use Mailgun because it can be easily added to Ghost. Also, Mailgun has a Flex plan where I am allowed to send 1000 mails for free every month.

That is enough to send 3 posts per month to my subscribers. And if I reach the limit it only costs 1$ per 1000 mails.

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codenameone profile image
Shai Almog

Damn I didn't get that email. That's soon. Lucky I'm on dev.to!

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zachjonesnoel profile image
Jones Zachariah Noel

I was also evaluating other platforms. Why haven't you considered Substack in the list of alternatives?

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andrewbaisden profile image
Andrew Baisden

I updated the list and added Substack.

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katafrakt profile image
Paweł Świątkowski

I was also wondering about that. Substack seems like a more proper alternative to Revue than Mailchimp.

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andrewbaisden profile image
Andrew Baisden

It's on the list now I have not used it so I did not know much about it.

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thomasbnt profile image
Thomas Bnt

For an alternative you have also buttondown.email !

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andrewbaisden profile image
Andrew Baisden

Cool, this one is new to me.

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erinposting profile image
Erin Bensinger

Dang! Sorry your preferred newsletter service is shutting down. I'm curious, have you looked into Substack or Ghost?

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andrewbaisden profile image
Andrew Baisden

I haven't tried either of them but I have heard of them. It's nice to know that we have options.

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pavanbelagatti profile image
Pavan Belagatti

I am not able to login to my Twitter account now because I am not receiving the 2FA code to my phone. I don't know what Twitter is up to.

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