The future of Podcasts, Joe Rogan + Spotify

So I've just started getting into podcasts and I'm curious what people think about Spotify's latest purchase of the Joe Rogan Experience?

https://www.theverge.com/21265005/spotify-joe-rogan-experience-podcast-deal-apple-gimlet-media-ringer

What do you think about Spotify's future plans? Is it the start of a new podcast era?

One thing I'd like is that if I pay for Spotify Premium there should be no ads in my podcasts just like the current Spotify experience.