Twitter is a super-efficient tool to build an audience and get your first users for your product. It's free, easy to set up, and doesn't require too much engagement.
In fact, having a big audience really helps you kickstart your startup. Your followers will help you to build the right feature, they will tell you if you're going in the wrong direction and they will promote you when you launch!
I started to grow my audience a few months ago, here is how I managed to grow my Twitter account to several thousand followers.
Choose a specific topic and stick to it. People visiting your profile need to understand what are you talking about.
Of course, you can make some exceptions but 90% of your content need to be about this topic, that's how you will get engagement
Once you have your niche identified, look for influencers in this particular topic. By influencers, I mean someone who has several thousand followers and who's regularly quote by others about it.
Follow them and start interacting with them. Add as much value as you can in their comment.
Tip: Activate the notifications for every tweet of these influencers, and jump in the comments.
One of the most underrated features of Twitter is the Direct Messages. You should use them as much as you can.
Your content will be shown in priority to all the people you interacted with in DM, so use them as much as you can! Say thank you for the RT, start a conversation in public and make a follow-up in DM, even create some DM groups with other people.
People should understand right away why they should follow you and what to expect if they do.
Be super clear about it.
Here is an example of a good bio:
- The avatar is recognizable and shows the face of the owner
- We understand right away why we should follow him
- He shows credibility in these topics by added his role (CEO & growth advisor)
Small tips: He uses his location as a call to action!
That is probably the most obvious point, but if you want to be followed people need to know that you have a twitter account!
What you can do is creating a good piece of content, put a CTA at the end of the post that redirects to your Twitter, and distributes that content to all the places that you know.
Last point but not least, be consistent!
You should spend at least 30 minutes each day on Twitter if you're serious about it. Create at least a tweet a day (threads get better engagement), participate in conversations, and follow-up in the DM.
There is a big debate about the optimal number of tweets you should produce by day. I'd say tweet as much as you can (as long as you produce valuable content) but don't do less than one tweet a day. The more you create the better.
If you want to follow my 6 products in 6 months challenge follow me on Twitter! I build/ship products and share all my learnings openly, and I tweet daily about launching strategy and indiehacking!