QR codes made a comeback today and it only took a pandemic to make them sensational QR again. Though QR codes have been around for so many years particularly in China, many implementers and marketers still get quite baffled on how to go about it properly to gain the right traction and results they want.
Now QR code comes in many different types and they are used for specific purposes. Which is why one of the major rules that you should do to make your QR code marketing successful is that you need to have a clear view of what kind of information you want to give to your audience using that QR code. There should be 1 QR code per information.
First, let’s break down the primary and most used types of QR codes there is which are: URL QR code, VCard QR code, social media, multi-URL, app stores, email, Facebook, Pinterest, text, and many more.
So let’s say for example you using VCard QR codes or what we call QR codes for business cards this type of solution is used to transform your static card into an online card.
So when you create this type of QR code, what you do is you embed all kinds of information you want your recipient to know more about you, essential information that cannot be stored in the limited space of a normal business card such as your:
• Name of the Vcard holder
• Name of the organization
• Title
• Phone number (private and work and mobile)
• Fax, Email, Website
• Street, City, Zipcode
• State, Country, Profile Picture
• Personal description
• Social media accounts and more!
And now, when your client scans your QR code, this information will display on their smartphones and they can even save it right away! This is the QR code solution that serves as a better alternative and wiser approach that will out-edged the traditional business cards.
Or if you want to make a URL QR code or create a website QR code then you can also make another QR code intended for that that will make your scanners be redirected to any type of landing page. The goal of the QR code should be super-specific. Another example, if you're QR code redirects to a video, then make a video QR code and just simply put a call to action that says "scan to watch video" and nothing else.
Just remember, there should always be a separate QR code per type of solution to avoid confusion. Make the landing clear, brief, and concise for your scanners.
That’s exactly the correct form of marketing especially when you are using QR codes. Most people especially marketers fail to understand this. They tend to over-complicate the implementation of their QR code marketing which leads to poor traction and scanning results.
Marketers should state clearly on the printed ad and what’s the benefit your scanners will get from the QR code.
Moreover, Dynamic QR codes as well are very helpful as they allow you to edit your QR code to a different landing page even though your QR code has been printed. This allows you to save money as you don't need to re-generate and print another QR code again.
Also, dynamic QR codes enable you to track the data of your scans even in real-time that's why it's best to use. You can try to check-out this QR code generator, this has various QR code solutions for your needs like a Video QR code.
If you want to upload an MP4 video file, just click on the file category QR code solutions. What's great about this is that the file category allows you to upload MP4, MP3, image file, and even a PDF file.
Meaning, if you have generated your video QR code and let's say for example you want to replace that video into a pdf document, you can just replace that by editing it and your video QR code will be redirected to a PDF document. Or you can also replace your video QR code with another video file anytime as it is dynamic.
This allows you to have multiple campaigns using a single QR code.
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