This is the biggest transaction in Microsoft's history.
Indeed, Microsoft bought Activision Blizzard which is an industry of video games very well know through many different games like :
- Call Of Duty
- Crash Bandicoot
- Doom
- World Of Warcraft
- Overwatch
And many others...
On 18 January, Microsoft reached an agreement to buy Activision Blizzard for a total of $68.7 billion.
Through this buy, Microsoft could be the third biggest industry of video games in the world after Tencent and Sony by adding at Microsoft 400 million monthly players in nearly 190 countries.
Knowing that Microsoft was early implemented a strategy to compete with PlayStation by the marketing of Xbox Game Pass Ultimate since August 2019.
The Xbox Game Pass Ultimate gives a catalog of 100 free games (and much more with the buy of Activision Blizzard) for only $15 by month at gamers of Xbox and PC.
To conclude, with this buy Microsoft could be a reference in the world of video games and could also turn more to metaverse platform development who would be the future of video games according to Satya Nadella.
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