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Rust Web Development Tutorial: Email Confirmations

torepett profile image Tore Pettersen Originally published at ・7 min read

Originaly posted on

In this tutorial, we are going to verify our API users with an email confirmation. This tutorial builds on the two previous tutorials on creating a REST API and authentication.

For this tutorial we are going to use Sendinblue and I would suggest activating the account right away since transactional email needs to be manually activated by support. Don’t worry though, when you have signed up, you just have to send a short email and let them know that you want transactional email activated. I only needed to wait two and a half hours, which I find quite fast for a service I don’t even pay for.

Creating a model for the email verification token

We are going to start to create a new migration for our email verification token. And we will of course do that with diesel-cli.

diesel migration generate email_verification_token

In the two generated files we add our migration scripts.

-- up.sql
CREATE TABLE email_verification_token (
    expires_at TIMESTAMP NOT NULL,
    created_at TIMESTAMP NOT NULL DEFAULT current_timestamp
-- down.sql
DROP TABLE email_verification_token;

Now that we have created the migration, we can execute it with the diesel migration run command.

Next we are going to create a model so that we have a representation of the email token in Rust. We are also going to implement methods for finding, creating and deleting the tokens.

// src/email_verification_token/
use crate::api_error::ApiError;
use crate::db;
use crate::schema::email_verification_token;
use chrono::{NaiveDateTime, Utc, Duration};
use diesel::prelude::*;
use rand::Rng;
use serde::{Deserialize, Serialize};

#[derive(Deserialize, Clone)]
pub struct EmailVerificationTokenMessage {
    pub id: Option<String>,
    pub email: String,

#[derive(Deserialize, Serialize, Queryable, Insertable)]
#[table_name = "email_verification_token"]
pub struct EmailVerificationToken {
    pub id: Vec<u8>,
    pub email: String,
    pub expires_at: NaiveDateTime,
    pub created_at: NaiveDateTime,

impl EmailVerificationToken {
    pub fn find(id: &Vec<u8>) -> Result<Self, ApiError> {
        let conn = db::connection()?;

        let token = email_verification_token::table


    pub fn create(body: EmailVerificationTokenMessage) -> Result<Self, ApiError> {
        let conn = db::connection()?;

        let id = rand::thread_rng().gen::<[u8; 32]>().to_vec();
        let email =;
        let created_at = Utc::now().naive_utc();
        let expires_at = created_at + Duration::hours(12);
        let token = EmailVerificationToken { id, email, expires_at, created_at };

        let token = diesel::insert_into(email_verification_token::table)


    pub fn delete(id: &Vec<u8>) -> Result<usize, ApiError> {
        let conn = db::connection()?;

        let res = diesel::delete(


We are using a random generated 32-bit value to make it difficult to guess the token. But for production applications I would also suggest a rate limiter to make brute force attacks more difficult.

We don’t want to have several tokens for each email, so we are using .on_conflict() to handle these conflicts and using that to overwrite the old token when we are creating a new. By using this approach, we also have a way for the user to create a new token in case he deleted the confirmation email by mistake or waited too long to activate the user.

Short generics example

To keep it simple I have avoided to use generics until now, but for our email API we can really make our life a bit easier by using that. Generics allows us to create functions that will accept multiple types for the same parameter, as long as the type has the trait that we need.

We can take our ApiError::new() method as an example. You have probably noticed that we have written a lot of .to_string() inside our ApiError::new() functions, since the message is required to be a String. But what if we let the message be a generic type? We don’t really care as long as we can turn the message into a String, do we?

// src/
impl ApiError {
    pub fn new<T: Into<String>>(status_code: u16, message: T) -> ApiError {
        ApiError { status_code, message: message.into() }

This should not break our code since String also implements Into<String>. But what happens now if you remove one of the .to_string() methods inside one of the ApiError::new() menthods, so that we will give a string literal as a parameter instead of a String. It still seems to work since &str also implements Into<String>.

Email API

For calling the Sendinblue API we will need to be able to do an http call. For this we are going to use reqwest. We are also going to need a way to decode and encode our token into something that can be sent with the email and passed back with the json request. For this we can use the hex crate that will help us convert a chunk of bytes into hexadecimal. So let’s add these dependencies.

hex = "0.4"
reqwest = "0.9"

Now that installed the dependencies we can go ahead and create our email sending API.

// src/email/
use crate::api_error::ApiError;
use serde::Serialize;
use std::collections::HashMap;

lazy_static::lazy_static! {
    static ref SENDINBLUE_API_KEY: String = std::env::var("SENDINBLUE_API_KEY").unwrap_or("".to_string());

#[derive(Debug, Serialize)]
pub struct Contact {
    email: String,
    name: Option<String>,

impl Contact {
    pub fn new<T: Into<String>>(email: T, name: T) -> Self {
        Contact { email: email.into(), name: Some(name.into()) }

impl<T: Into<String>> From<T> for Contact {
    fn from(email: T) -> Self {
        Contact { email: email.into(), name: None }

#[derive(Debug, Serialize)]
pub struct Email {
    sender: Contact,
    #[serde(rename = "to")]
    recipients: Vec<Contact>,
    subject: String,
    #[serde(rename = "htmlContent")]
    html: Option<String>

impl Email {
    pub fn new(sender: Contact) -> Self {
        Email {
            recipients: Vec::new(),
            subject: "".to_string(),
            html: None,

    pub fn add_recipient<T: Into<Contact>>(mut self, recipient: T) -> Self {

    pub fn set_subject<T: Into<String>>(mut self, subject: T) -> Self {
        self.subject = subject.into();

    pub fn set_html<T: Into<String>>(mut self, html: T) -> Self {
        self.html = Some(html.into());

    pub fn send(self) -> Result<String, ApiError> {
        let client = reqwest::Client::new();
        let mut response ="")
            .header("Accept", "application/json")
            .header("api-key", SENDINBLUE_API_KEY.as_str())
            .map_err(|e| ApiError::new(500, format!("Failed to send email: {}", e)))?;

        let status = response.status().as_u16();
        let mut body: HashMap<String, String> = response
            .map_err(|e| ApiError::new(500, format!("Failed to read sendinblue response: {}", e)))?;

        match status {
            201 => Ok(body.remove("messageId").unwrap_or("".to_string())),
            _ => {
                let message = body.remove("message").unwrap_or("Unknown error".to_string());
                Err(ApiError::new(500, format!("Failed to send email: {}", message)))

If you are new to Rust I guess you might stumble a bit on this line: impl<T: Into<String>> From<T> for Contact. It is not too much more complicated than our last example, but let’s break that into a couple of parts that will make it easier to understand.

What if we would have written this line like this: impl From<String> for Contact. This hopefully seems a bit more familiar. Here we are implementing the From trait for Contact so that we can easily convert a String into a Contact. But we also want to do the same for &str. So to avoid repeating ourselves we are defining a generic type <T: Into<String>>, that we can use instead of the String. Now we are sure that whatever type that we are getting, we will be able to turn into a String with the .into() method.

If you have a look at the Sendinblue API documentation, you can see that it does not look exactly like our model. The Sendinblue API says that they want the recipient in the to field and the HTML in the htmlContent field. Serde easily let’s us change that with the #[serde(rename = “name”)] attribute.

In the end we have the send method that will call the Sendinblue API to send our email. If we succeed we will return the message id to the caller.

Invitation and registration endpoint

Now that we have API’s for sending email and creating tokens we can create the endpoints for sending the confirmation email and registration the user.

// src/auth/
// ..
use crate::email::{Email, Contact};
use crate::email_verification_token::{EmailVerificationToken, EmailVerificationTokenMessage};
use chrono::Utc;
use hex;
use serde::Deserialize;

async fn invite(body: web::Json<EmailVerificationTokenMessage>) -> Result<HttpResponse, ApiError> {
    let body = body.into_inner();
    let token = EmailVerificationToken::create(body.clone())?;
    let token_string = hex::encode(;

    Email::new(Contact::new("", "Cloudmaker"))
        .set_subject("Confirm your email")
        .set_html(format!("Your confirmation code is: {}", &token_string))

    Ok(HttpResponse::Ok().json(json!({"message": "Verification email sent"})))

struct RegistrationMessage {
    token: String,
    email: String,
    password: String,

async fn register(body: web::Json<RegistrationMessage>) -> Result<HttpResponse, ApiError> {
    let body = body.into_inner();
    let token_id = hex::decode(body.token)
        .map_err(|e| ApiError::new(403, "Invalid token"))?;

    let token = EmailVerificationToken::find(&token_id)
        .map_err(|e| {
            match e.status_code {
                404 => ApiError::new(403, "Invalid token"),
                _ => e,

    if != {
        return Err(ApiError::new(403, "Invalid token"));

    if token.expires_at < Utc::now().naive_utc() {
        return Err(ApiError::new(403, "Token expired"));

    let user = User::create(UserMessage { email:, password: body.password })?;

    Ok(HttpResponse::Ok().json(json!({"message": "Successfully registered", "user": user})))

// ..

pub fn init_routes(cfg: &mut web::ServiceConfig) {
    // ..

For our invite endpoint we are just creating a token, encoding it and sending it to via email. At best we should have had a frontend where we could have directed the user, so he could just click a link instead of having to copy and paste the activation token.

I will not create a frontend for now, since I still have more topics I want to cover about Rust first. But in the future I might be creating a frontend for our app if there is any interest. In that case I would probably be using elm, since that aims to reliable, fast and easy to refactor, just like Rust.

For the registration endpoint we are just searching for the token and validating that it matches the email and that it is not expired. To not reveal too much information to an attacker, we will just let the user know that the token is invalid if not everything is correct. The only exception is if the token is expired, since that can be helpful information for the user.

Now let’s give it a try. First use the invite endpoint to send yourself the confirmation email. Then register with the token you received in the email.


The complete code example for this tutorial is available on github.

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