Every move you make, every click you take, someone's watching you online. According to Statcounter (search engine market share of April-May 2021) 92.21% of internet users use the Google search engine. Popular search engines like Google, Yahoo, Bing are tracking and collecting your search behavior and analyzing your searches with their algorithms.
Using, DuckDuckGo that is a privacy-focused search engine and the top choice for those who care about protecting their data. DuckDuckGo is a web search engine that doesn't collect your data or track your searches. It doesn't store cookies, search history, nor your IP.
Since it doesn't associate your search queries with your IP address, personalized ads won't follow you around. DuckDuckGo also doesn't offer any personalized results according to your search patterns. Everyone gets the same results for the same search. Using the DuckDuckGo is free at all.