Hi Nico, I appreciate you commenting first as that means a lot. You are correct that a vision is tough without really identifying what your business strategy and goals are. I don't think a BHAG (vision) should be a set statement that is forever. It can be a temporary goal. If you are 3 months into your business, maybe a BHAG can be a 2 year goal. Change the vision statement as your product evolves. If you've been in business for 10 years, then your vision should be set for 10 years down the road as you should be quite established with your strategic direction.
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Hi Nico, I appreciate you commenting first as that means a lot. You are correct that a vision is tough without really identifying what your business strategy and goals are. I don't think a BHAG (vision) should be a set statement that is forever. It can be a temporary goal. If you are 3 months into your business, maybe a BHAG can be a 2 year goal. Change the vision statement as your product evolves. If you've been in business for 10 years, then your vision should be set for 10 years down the road as you should be quite established with your strategic direction.