While I was busy un-tangling the different threads at work and life in general, a new thread emerged today morning. If you don't know what I'm talking about, then you probably are living under a rock.
Launched by Meta, Threads is a social media platform with a stark resemblance to Twitter. While Twitter is dealing with its share of problems, Threads is a refreshing take on Twitter with many features work in progress.
And yes, like everyone else, I too searched for Threads on my Instagram app and joined Threads.
A few things that I noticed after using it briefly:
👍 The signup process is one of the simplest among any other platforms - Mastodon, Bluesky etc. Being tightly coupled with Instagram, it takes everything (Profile picture, bio, links, followers etc.) from your Instagram profile to sign you up on Threads. This seamless process makes user onboarding easier, and that's why it has had more than 11 Mn sign-ups within 4 hours of launch!
📱 Currently only a mobile app, Threads is text-only. It does support photos, but no videos or GIFs at the moment.
📝 Creating threads on the Thread app is super-easy, much easier than Twitter. If you've used Typefully on the web, you know this looks very similar to that.
🎉 Ad-free at the moment, with no ads whatsoever on the feed.
🤔 The interesting thing here is, Instagram has creators who mostly create video content nowadays. So how does onboarding them to a text-only platform work? Because their skill is video and not text and currently my feed is full of photos and links to reels.
🤷♂️ Maybe creating a Reels app and making Instagram all about photos again, could have been better. Or make Threads a standalone platform without the integration with Instagram.
🚨 PS: You cannot delete your Thread account. If you want to, you need to delete your Instagram account.
PPS: You can follow me on Threads for more non-work content: https://www.threads.net/@atulmaharaj
You can also follow me on my blog at https://socialmaharaj.com
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