DEV Community

Cover image for Microsoft's Bold Rebrand: Bing Chat Becomes 'Microsoft Copilot' Amidst Growing AI Ecosystem
TechDogs for TechDogs

Posted on • Originally published at

Microsoft's Bold Rebrand: Bing Chat Becomes 'Microsoft Copilot' Amidst Growing AI Ecosystem

Microsoft has taken a bold step by rebranding its AI chatbot, Bing Chat, as "Microsoft Copilot." This move, unveiled on November 15th, has left some scratching their heads, especially considering Microsoft's array of Copilot-named products, including GitHub Copilot from 2021. The new Copilot umbrella encompasses various applications, such as Microsoft 365 Copilot, Microsoft Security 365 Copilot, and Microsoft Dynamics 365 Copilot.

Despite Microsoft's intent to simplify, users like Amit Malik express confusion, citing an increasing array of Copilot-branded products, including Windows Copilot and M365 Copilot. The rebranding aims for cohesion, with Microsoft emphasizing a unified Copilot experience across all surfaces, promising contextual understanding on the web, PCs, and work environments.

To accompany this rebrand, Microsoft introduces a dedicated website ( featuring a customized chat interface, accessible via Microsoft Edge or Google Chrome. However, will persist as the platform for combined search and chat experiences.

Image description
Image Source

In an interesting twist, Microsoft aligns with OpenAI's GPTs (Generative Pre-trained Transformers), supporting agent-like AI models. Microsoft Copilot Studio emerged as a tool to create new Copilots using OpenAI's GPTs. This strategic move allows customization for specific tasks, expanding possibilities for citizen and professional developers. GPTs and plugins, combined with OpenAI's schema plugins, aim to provide tailored experiences and interactions for users.

The impending launch of Microsoft Copilot (formerly Bing Chat) on December 1st raises questions about the potential for a clever rebrand or an identity crisis. As Bing Chat transforms into Microsoft Copilot, the challenge lies in whether Microsoft can successfully integrate and streamline its array of Copilot applications, addressing user concerns and ensuring a seamless, unified experience across its AI landscape. The outcome of this ambitious rebranding effort will undoubtedly shape perceptions of Microsoft's commitment to simplifying the AI landscape for users.

Enjoyed reading this content piece? There's a lot more where this came from! Head to TechDogs homepage and check out the myriad of Articles, White Papers, Case Studies, Reports, Videos, News and Events & Webinars to Know Your World of Technology.

Top comments (0)