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Luke Sandelands

Founder of Stack Architect. Building high-performance Shopify architectures, server-side tracking pipelines, and robust Google/Make.com automations for scaling brands.

Education

Durham University

Work

Founder, Stack Architect

I added Retry to every Make.com scenario I publish. Two of them still couldn't retry anything.

I added Retry to every Make.com scenario I publish. Two of them still couldn't retry anything.

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4 min read
Shopify Stocky's export window can close on 29 November. Save these records before it does

Shopify Stocky's export window can close on 29 November. Save these records before it does

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4 min read
I ran a broken Meta Conversions API event through a validator. It caught seven mistakes Meta might never mention.

I ran a broken Meta Conversions API event through a validator. It caught seven mistakes Meta might never mention.

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4 min read
6 Reasons Your Meta Conversions API Events Don't Match (and How to Check Yours)

6 Reasons Your Meta Conversions API Events Don't Match (and How to Check Yours)

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4 min read
Set Up GA4 on Shopify Free, and Read It Correctly

Set Up GA4 on Shopify Free, and Read It Correctly

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2 min read
I replaced $700/month of SaaS with Google Apps Script. Here's what broke first.

I replaced $700/month of SaaS with Google Apps Script. Here's what broke first.

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5 min read
How to Recover Lost Shopify Conversions with CAPI Shield (Server-Side Tracking)

How to Recover Lost Shopify Conversions with CAPI Shield (Server-Side Tracking)

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5 min read
Tidio for Shopify: Complete AI Live Chat Setup Guide (2026)

Tidio for Shopify: Complete AI Live Chat Setup Guide (2026)

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2 min read
Shopify Google Ads Conversion Tracking: The Free Enhanced Conversions Fix

Shopify Google Ads Conversion Tracking: The Free Enhanced Conversions Fix

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4 min read
How to Fix ‘Service Invoked Too Many Times’ in Google Apps Script 2026

How to Fix ‘Service Invoked Too Many Times’ in Google Apps Script 2026

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3 min read
Shopify Agentic Storefronts 2026 — Sell on ChatGPT & Google AI Mode (Setup Guide)

Shopify Agentic Storefronts 2026 — Sell on ChatGPT & Google AI Mode (Setup Guide)

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4 min read
Shopify Server-Side Tracking Setup — Step by Step

Shopify Server-Side Tracking Setup — Step by Step

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7 min read
Google Apps Script Quota Limits 2026 — Every Error, Every Fix

Google Apps Script Quota Limits 2026 — Every Error, Every Fix

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3 min read
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