Agencies around the world struggle with this one question - whether or not to outsource Google Ads?

The truth is, outsourcing PPC management is an amazing way to boost agency growth. It reduces overheads and saves a lot of time and effort. If you, as an agency, decide to outsource Google Ads, you can get the work done by white label PPC experts. This way, you will get to effectively boost leads and sales for your clients.

Although a word of caution here. To successfully outsource these ads, you need to get some basic things right. It will help you leverage the full benefits of partnering with an outsourcing partner and provide outstanding results to your clients. Let’s discuss these basics right away!

Here are some tips that your agency can follow to make the most of Google Ads outsourcing.

1. Choose the Correct Partner

Picking the right outsourcing partner for your agency holds paramount importance. If you choose your partner with careful consideration, things will start to flow smoothly and you will soon appreciate your agency’s growth trajectory.

Here’s what you need to consider at the time of selecting a PPC outsourcing partner:

• Shortlist different partners that hold experience in the industries and markets your clients are based in.
• Call your shortlisted partners to know about their standard working procedures.
• Check if your shortlisted partners are experienced in working with the number of the clients your agency holds.
• Another important thing to ask your potential partner is their experience in time management. They should be known for on-time delivery of their services.
• In case you are thinking about going for overseas solutions that work in different time zones, you need to check if they will be available when you and your clients need them.

Tip: We recommend that you choose the white label Google Ads services by the widely-trusted Google ads outsourcing agency DashClicks. Their conversion focused Google Ads campaigns help drive leads and sales for your clients. The best thing about these services is that you get weekly reporting. A dashboard is also available to you and your clients at all times.

2. Understand the Basics of Google Ads

It’s essential that you understand the terminology, the Google Ads campaign metrics, and the phrases involved. This will help you establish better communication with your partner and your clients. Hence, to make everything simpler and to develop good quality relationships, it’s important to understand the basics of Google Ads.

3. Respect Your Partner’s Time

You may not be the only agency your partner is working with. Hence, you need to respect their time if you have a question you need to ask them. This essentially means not bombarding them with messages across different channels, or trying to contact all their representatives at once.

Here’s what you SHOULD BE doing in such a situation:

Unless something is critical or urgent (which is seldom the case with Google Ads), just put in a request and allow them the time to deal with it in the way you both have agreed to at the time of partnering with each other.

Following this process will help prevent chaos and foster a strong working relationship between you and your partner.

4. Be Attentive in Your Meetings

Don’t just attend the meetings with your outsourcing partner; be “present” too. After all, you are paying for the services and your client’s success depends on it. Be attentive in your meetings with your partner and use them as your advisor and guide. Also, come prepared to talk about results, strategies, or ideas in such meetings.

5. Be Prompt With Your Requests

If you want your Google Ads professional to do something specific or have a request from a client, communicate the request to your outsourcing partner as soon as possible. Don’t wait around a week to communicate your request and call it “URGENT.” Being prompt with your request would give your partner sufficient time to handle it.

Conclusion

All in all, if you want to outsource Google Ads successfully, you need to follow these tips to thrive as an agency and deliver the best outcomes to your clients. From selecting the right partner to being timely with your requests to them, you need to put these tips to practice to fully benefit from outsourcing.