How Dating App Generating Revenue?

Going to cafes, bars, libraries to find an ideal soulmate is a thing of the past. Now everything happens online! Dating used to be an urban stigma and not socially acceptable. But now the scenario is quite different. With people investing a major chunk of their times surfing online for their every need, many dating apps have come into existence.

Now the dating industry is flooded with a plethora of dating applications. Concurrent with the demand, there has been the rise of mobile app development companies to address the growing demand. The dating app development in India is slowly picking up the pace in the recent past and now more and more companies have their eyes set on the booming industry.

Most of the business thrives on continuous revenue generation for longer sustenance, and dating apps are not an exception. The dating apps have become the go-to for singles out there looking for potential matches. The apps cater to the needs of varying ages, ethnicity and sexual orientation. Some of the most popular dating apps include Tinder, Happn and Zoosk.

Excellent Revenue Models:
With annual revenues surpassing $3 billion globally, dating app industry is a lucrative investment. Also, with the ever-increasing user base, dating app development is on the rise. Even in countries like India, online dating companies have started picking pace. The revenues are expected to grow by 4.8% by the year 2023, and hence there is still plenty of earning potential. Among the countries, the U.S has been the major contributor to the revenue and amounts to $277 for the year 2018.

Before you decide to shell out some investment for the app development, it is very much essential to know the ideal features to include in a dating app. The app developers must ensure to include the following features during dating app development:

Hassle-Free Registration:
User profile forms the core of the dating app. Make sure to include necessary columns for filling the user name, images, age, Gender, Sexual orientation and so on. Also, the app should offer the user to customise albums using Facebook.

Swipe:
The Swipe option is an essential feature; the user can swipe right if he likes the profile and can swipe right if he dislikes the profile.

Chat:
The feature allows to initiate a conversation with the liked person. The app should also include an option to delete the conversation on his wish.

Push Notifications:
Notifying the users real-time at the instant he/she receives messages and interests enhances user engagement.

Geolocation:
It allows the user to know the exact location of the person they are interested in. Hence the feature allows picking the dating partner within their vicinity.

Social Media Integration:
The app should offer the user to login using social media accounts like Facebook, Instagram and other social media profiles. Apart the app should offer the users to view the social media profiles of their potential prospects

In-app Payments:
Dating apps offer only basic features for all users. To access all the features, they need to make payments for premium versions, and it is where the in-app payment feature comes in handy.

Means to Generate Revenue in Dating App Development

Subscription Plans:
Many dating apps offer the users a free trial for a certain amount of time to give a feel of the features. After the end of the trial period, if the user wants to use the complete features, then he needs to pay a certain amount to continue using it.

Premium Features:
It is an excellent option to generate income. Some features of the app should be locked and made available only on paying a certain amount.

In-app Purchases:
It is one of the best ways for income generation. The free version of the app comes only with basic features. Users who intend to enjoy additional options must make in-app purchases.

Advertising:
The feature comes in handy when your app holds a decent customer base. Many leading advertisers are always on the look for potential platforms to display their ads. The advertisers pay a certain amount for featuring the ads.