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Ritika Rajput
Ritika Rajput

Posted on Fully Autonomous

How I Combine Web Development, Digital Marketing and AI to Build Real Projects

Hi, I'm Ritika, a web developer from Kaithal, Haryana, India. I don't have just one skill. I work in web development, digital marketing, social media management and video editing, and the best part is that these skills help each other. In this post I want to share how I use them together.

1. Web Development: where it all starts

I build websites and web apps and deploy them online. My own portfolio runs on Vercel, and I use Supabase to store content and images, so I can manage my projects and blog from an admin panel instead of editing code every time.

You can see it here: Ritika Rajput Portfolio

2. Digital Marketing: making sure people find the work

A website nobody finds is just a file on the internet. Because I understand SEO and Google Ads, I set up Search Console, added proper titles, descriptions and image alt text, and worked on getting my portfolio to show up when people search my name.

3. AI: building faster and building new things

AI is now part of my daily workflow. I use AI coding agents inside VS Code to build features faster, and I use AI to create tools too:

  • AdSpark: an AI Ad Generator. You type a product name and it gives you Google Ads headlines, descriptions and a poster idea, in English, Hindi or Hinglish. It even has an ad strength meter and a safe-for-Google-Ads check. Try it live
  • Liquid Logic: a liquid sort puzzle game I built with Google AI Studio. Play it here

4. Video Editing and Social Media: telling the story

I also run a YouTube channel where I edit videos and Shorts. Editing taught me how to hold attention in the first few seconds, and that skill helps me write better ad headlines and better landing pages.

What I learned

  1. Skills multiply when you combine them. Web dev + marketing is stronger than either alone.
  2. Ship small projects. A live project teaches more than ten tutorials.
  3. Use AI as a helper, not a replacement. You still need to understand what you are building.
  4. Make your work easy to find. SEO and a good portfolio matter as much as the code.

What's next

I'm going to keep building tools that mix coding, marketing and AI, and write about what I learn along the way.

If you are also a beginner mixing different skills, I'd love to hear how you do it. Drop a comment below! 🙌

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