Video is the future as many people consume media content and all are falling towards video above other media content. View counts and engagement rate continues to rise so there is a reason for every small business to use video as a marketing tool for their growth as it will make a business reach a broader audience and create brand awareness among people. Statistics says that 63% of business have started using video as a tool to scale up their growth. 83% of businesses believe that using video as a marketing tool gives good ROI
There is a huge growing popularity for videos. Approximately 65% of internet traffic is in the form of videos. As many people online love to watch creative and informative content. Big business giants in any sector have been using video platforms as a tool for product promotion and for always being in connections with people. So let look into reasons why small businesses need video as a tool for their growth :
One of the main goals of videos is to create brand awareness about the product or service. People watching the most engaging content raise brand awareness about the product or service as the brand is etched in the minds of people. Ultimately it leads to more website traffic and the generation of more leads. Another major reason to use video is for an increase in online sales.
People love watching videos so it’s for the companies to create engaging content to attract a broader audience to their side. Above 75% of people prefer watching videos rather than reading articles
Video is the most engaging and entertaining content that’s why youtube is till second most used search engine in the world behind Google. People nowadays are very bored of reading articles or blogs. People really like things that are visually presented than in theoretical text
Adding videos to the website increases the visibility of the website as it is ranked higher on any search result page. By adding video to the website, chances for ranking on the first page increase by 50 times. This is mainly because people prefer watching videos to any other media content.
By watching videos on the website people will get to know and understand your product better before buying. Statistics says that about 65-85% of people buy the product after watching a product video. With the help of video, people will even get to know how to use complex products.
Sharing customer testimonials on the website will also convince the new user to buy the product or service. As other people will get to know about the previous story of customers regarding product usage. This kind of video build trust among new people so video helps in targeting people
Using video as an advertising tool helps in increasing revenue at least half a time faster than using non-video content. Big companies have used video as a tool where there has been only an increase in engagement and sales when compared to images and texts. Showcasing the products in the form of a video and letting people know how to use the product will not only add value to the people but also urges them to buy the product. This has seen increasing sales up to 30%.
People nowadays before buying a product they will go in search of videos about that particular product to know how it can be useful for our purpose or know about reviews of the product, to finally check whether it will be valuable for us or not. So people want to see the product usage in real-time situations to decide whether to buy them or not. People watching videos generally keep on surging not only online but also offline too. Each and every person now spend at least 60 minutes watching videos per day
Even on social media platforms, people spend most of their time watching videos. If you check which is the most engaged, liked and shared type of media content it would be Video. Social media marketing is always on the rise so sharing videos of the product or service on this social media would always have a broader reach among the audience. You can even retarget your audience by finding out the people who all reacted and liked your video.
Most of the people above 90% love to watch videos on mobiles. People don’t prefer desktop or laptop to watch videos. So the rise of smartphones has become a huge factor that made people comfortably watch videos on a small screen itself.
The investment made to build independent video platforms or money spent for video ads whatever it may be, video still gives you a better Return On Investment. Video remains the only tool for driving traffic to the website, increase in sales and also give people better clarity about your product
Coming to the final point I just wanted to say Video is a huge driving force at present to push small businesses to gain a huge base which results in the generation of more revenue. It’s up to the business to build up a separate independent platform with help of video solution providers or to make use of other third-party platforms to post their videos ads.