What is a Chatbot?
With billions of daily users, it is no wonder Facebook’s chatbots are captivating the tech world. They have now been recognized as a powerful marketing tool among companies of all kinds, across the globe.
Given the versatility of chatbot tools, their tasks can be programmed to retain data, respond to specific keywords, and know when to offer an additional product to a consumer. It is also a method of increasing consumer interaction ratings and improving overall consumer experiences for increased sales. The ability for a chatbot to assist a customer right away markets the company’s sense of urgency in consumer relations.
Loads of brands - including KiK, Uber, Sephora, and more - are now using chatbots to interact with their customers and drive engagement. They’re becoming an incredibly powerful marketing tool, but only for brands that know how to use them.
Until today.
Why Chatbots Are Such A Big Opportunity?
You are probably wondering “Why does anyone care about chatbots? They look like simple text-based services… what’s the big deal?”
The answer is very simple – people are using messenger apps more than they are using social networks.
“People are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will be how their users access all sorts of services.” — Peter Rojas, Entrepreneur in Residence at Betaworks
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