What is a PageSpeed and why it matters?
Today, people have high expectations for mobile experiences. Simply loading on a mobile device is no longer enough. To keep people engaged, mobile sites must be fast and relevant.
53% of visits are abandoned if a mobile site takes more than three seconds to load.
Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the webserver).
No matter how you measure it, faster page speed is better. Many people have found that faster pages both rank and convert better.
1 out of 2 people expects a page to load in less than 2 seconds.
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to the first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Why are mobile sites so slow?
A mobile site is like a backpack — it can be a neat and organized way to carry what you need, so long as you don’t overload it.
If you overload your backpack, not only will it weigh you down, but the items in your bag could get wrinkled, bruised, or damaged from overcrowding.
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