Choosing the perfect color scheme can be difficult, but it is also an important step in web design. Color schemes affect how professional or unprofessional a website appears to be, and can even make your visitors feel certain emotions. The right color scheme will not only look good on your site but will also help you generate more revenue by getting more people to convert. In this blog post, we'll go over some factors that you should consider when choosing a color scheme for your next project!
First, let's talk about the basics. Color schemes are made up of several colors that work well together and compliment each other. Color schemes can be monochromatic, which is just one color with different shades or tints/tones (lightened or darkened versions) of that same hue. A complementary color scheme uses opposite hues on the color wheel to create a contrasting look, while an analogous color scheme uses related hues found next to each other on the color wheel for a cohesive feel. Monochrome designs use only black, white and grey tones - no colors at all! All three types have their own advantages depending on what you're looking to achieve in your design but they're not always right for every project so it's important to make good decisions.
Now that we know the basics, let's talk about how you can use color to affect your visitors and generate more revenue for your business! Color affects everything including human emotions and behavior; therefore, it is essential when designing a website. Let's go over some factors you should consider when choosing a color scheme:
The goal of your project. What do you want people to feel after visiting? Are you trying to create a trust or add energy? Make sure that all colors in your design help achieve this goal without conflicting with each other. For example, if people are likely going to be spending time on your site reading articles then dark background colors would not work well because they could cause eye fatigue while light colors provide more comfort.
Color preferences of your target audience. Colors are often associated with personal preference so it's important to know who you're designing for! Let's say that you want to create a website targeted at men, but the majority of them don't like pink or purple because they associate this color scheme with femininity and weakness. This is something to keep in mind when choosing a design direction - make sure the colors work well together while also appealing to your visitors' tastes! You can even do some quick research online by asking people questions about their favorite color schemes on social media platforms such as Reddit. This will give you an idea of what works well right away before doing any additional research.
Color symbolism based on culture and region. Color meanings are often different depending on where someone is from! For example, green symbolizes luck and growth in the United States but it also represents Islam because this color has been used to decorate mosques all over the world for hundreds of years. If you're designing a website that targets people from multiple countries then make sure you do your research before using certain colors as they might have negative connotations.
Color psychology based on web design industry standards. In addition to cultural symbolism, there are specific psychological effects associated with various colors within our culture too. Some examples include: blue creating trustworthiness & calmness, orange giving a sense of warmth or energy (the company I work at uses orange throughout its branding because we want customers/visitors to feel energized when they visit), and green symbolizing wealth or tranquility (a lot of banks use this color scheme in their advertisements because it gives off a sense of security). Color psychology is often used by designers within the web design industry so make sure you're aware of what messages these colors could be sent to your visitors!
Now that we've gone over some factors to consider when choosing a color scheme, let's talk about how you can choose one for yourself. Remember: there are no rules when it comes to designing with color - only things that help improve the quality and experience for users. Here's an example process:
Define your audience and goals first before thinking about which colors to use.
Brainstorm some color schemes that might work well for your project based on the factors we mentioned above. Color inspiration can come from anywhere so don't be afraid of experimenting! Personally, Pinterest has been one of my favorite sources because it's easy to find beautiful images with different colors and save them directly into my board - this allows me to reference these boards whenever I need ideas for new projects too so they're definitely worth checking out. If you have an iPhone then check out Color Hunt which is another great source full of vibrant palettes!
Once you've narrowed down what type of color scheme would fit best within your industry, project, and target audience then start to experiment with different color combinations. Color is subjective - it means something different for everyone so make sure you test out what works best before deciding on a final direction!
Try playing around with the opacity of your colors too. Sometimes adding more black or white into certain areas of your design can help improve contrast and readability which might be necessary if there's not enough separation between text and background colors in some parts of your website... Like we mentioned earlier: rules within this industry aren't concrete so don't feel like you need to follow these steps exactly either! Most importantly: create something that fits well with your brand while also giving visitors an awesome experience.
Alright, these were several rules that you should follow if you want to grow your audience or number of customers. However, there's still one gold rule called "Experiment" you always need to experiment and nobody can know what is inside of your mind, probably you will come up with something new in this area, and to do it you need a ton of practice. Thus if you enjoyed then Like and Subscribe to me and never miss new articles :)