We surveyed 1005 people about their video streaming services subscriptions and learned that subscription fatigue is, in fact, a real thing: about 2 out of every 3 people surveyed have canceled at least 1 service in the last year.
This research was originally published at Blue Label Labs — you can read the full research and check the methodology we used here.
1 / Nearly 2 out of 3 people canceled a video streaming service in the last year
We can confidently say that we’ve found concrete evidence of streaming fatigue:
2 / The most expendable service reported was Amazon Prime
Amazon Prime is the only other service that could be considered on the toes of Netflix with 200 million subscribers compared to the market leader’s 221.8 million subscribers .
Despite offering a variety of perks, Amazon reportedly canceled the most from all respondents with 9.46% giving the ax to not just streaming but free shipping and access to rotating free content on their streaming gaming service, Amazon Luna .
3 / People cancel streaming subscription services because they go unused and/or are too expensive
Most people don’t cancel service because of problematic experiences or politics: the biggest reason almost 2 out of 3 people canceled streaming subscription services boils down to the price.
4 / Most people will deal with ads, especially Gen X
Almost 50% of people indicate that they’re happy to deal with ads in exchange for a better price for a video streaming service.
And this number goes up to 62% if we consider people older than 41 years old.
This is just a small sample of what we discovered.
And if you want to read the complete study, you can check it out right here:
https://www.bluelabellabs.com/blog/subscription-fatigue/
Then, leave a comment to let me know what you think.
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