It doesn’t matter if your application has 1,000,000 downloads in the present time, however the dynamic user count is always a question. It is challenging to hold your users and ensure that they keep coming back. And here come the importance of mobile app retention strategies. Here we will be covering various user engagement strategies and suggest ways to “how to increase app retention?” But before digging to the strategies, let us see what is retention rate?
What Is Retention Rate?
Retention rate is a percentage of users still using your app after a set period, generally measured after Day 1, Day 7 and Day 30. The longer user is retained, the more likely they increase revenue. High retention rate for mobile apps is a good sign that users are having a positive experience. Low retention rate means an issue with your app. For instance, if you observe that high number of users are leaving your app on day 1, you may have issues with the app’s on-boarding.
Retention Vs User Acquisition-
Retention and user acquisition are two sides of the same coin. Mobile marketers must work to achieve app growth but it is important to retain as many of those users as possible. It is necessary to identify which channels are delivering the highest value users so that you can invest in retention strategies to engage them in app for longer and maximize their LTV.
If your app keeps more than a third of users on the first day, means you have great retention rates.
How To Increase Mobile App Retention Rate?
1. Track Data From Beginning-
Best way to measure mobile app retention is, start with cohort analysis. In this analysis you group different users based on their behavior in a particular time frame. Here the key is to identify the reasons why users stop using your mobile app. And accordingly you can take the appropriate action to retain users. Cohort analysis can take just about any data into account. For example, you can use heatmaps to analyse the touch gestures of your users while they use your mobile app. With this, you get to know about various obstructions your users faces when using mobile app. Also, you can create and audit visual recordings. These allows you to replay actual user sessions to identify trends in how users use your app during a particular time frame after downloading.
Know more at- [https://solaceinfotech.com/blog/how-to-increase-mobile-app-retention-in-2021/]
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