User experience is one of the most differentiating factors between ecommerce businesses. Ecommerce trends are continuously changing and customers are more picky and discerning than ever before. The secret of ecommerce business success is “win over customers and they will take care of the rest.” According to the report, 38% of online shoppers will leave a website if they find design to be unattractive. Smarter businesses focus on this aspect right from the eCommerce development stages. So the businesses are working hard to come up with a website that is clean and easy to navigate so as to make the purchasing process easy and attractive.

Here we’ll see various UX sections that you need to focus on to get most of your eCommerce store. There are some tips about- how to improve UX features and give a better experience to users. Before digging to its details, let us see details of ecommerce ux.

What Is Ecommerce User Experience?

Ecommerce user experience incorporates all the interactions that a customer experiences during the product purchasing process. It begins with them visiting the site or the application and goes beyond the product purchase. It includes post-purchase interactions like product delivery, customer support, return, or exchange of product and so on. In short, anything that a shopper has to do with online store comes under this category.

You should also know the best ecommerce platforms in 2021 at- Top 10 Ecommerce Platforms To Know In 2021.

Need Of Ecommerce User Experience-

Most of the online stores are selling products that can be found on some other eCommerce store too. Some of the times, prices would be similar to these online stores, so just one thing that differentiates online stores is the kind of user experience they provide. This keeps you ahead of others in terms of success. A pleasant ecommerce user experience improves the conversion rate and makes shoppers return to your store for future purchases. Here’s a list of benefits of great UX for eCommerce-

• Improved rates of returning customers
• Reduced cart abandonment
• Reduced customer support cost
• More satisfied customers Let us see the prominent features of great ecommerce UX and how to implement them to ecommerce store.

Great Ecommerce UX Tips And How To Implement Them-

1. Enhance Load Speed To Increase Conversion Rate-
Page speed refers that the time it takes to load your eCommerce page, whereas site speed is the average time it takes for a page on your website to load. It is important to take care of both. From the UX perspective, fast loading pages add a smoothness to the entire experience. According to researchers, 57% of the customers leave a website after waiting for 3 seconds and 80% of them will never come back to the website. Every customer has their own unique worth; this may create significant losses in terms of revenue.

How to improve page load speed?
1. Optimize images-

Images are important for ecommerce site. There are some of the ways that you can use to optimize images like- compressing the images, decreasing thumbnail sizes, getting rid of unnecessary images, uploading images in CSS sprites and so on.

2. Use CDN-

CDN stores cached versions of website in the global server network and results in faster loading speeds.

3. Code minification-

Poorly written code can adversely affect the load speeds. Minification process helps you to get rid of poorly written HTML, CSS and Javascript on webpages. This results in optimal performance and increase in page speeds.

2. Product Discoverability Saves Time And Increases Sales-
Product discoverability gets more important when shoppers with higher buying intent are involved. If the customer feel that he/she is wasting their time trying to find the right product in your store, they are more likely to go somewhere else. It is important that they easily find what they are looking for, else they will bounce away.

How to improve Product discoverability?
1. Make useful homepage-

Use the sections on the homepage to help shoppers. For instance, you can show trending products for a region with some great deals.

2. Focus on navigation-

eCommerce navigation helps visitors to simplify their hunt. If someone is visiting your eCommerce site to purchase shoes, make sure that you are showing them different categories of shoes you have. To do this, use a Flyout menus.

3. Product attributes-

Product attributes will help your customers to find the products. Rich product attributes makes easy filtering. It brings in the element of multi-faceted search to the equation. Try relying as much information about the product by using product attributes and you will make shopping easy.

3. Product Description To Build Trust-
Know more at- [https://solaceinfotech.com/blog/best-ecommerce-ux-tips-for-2021/]