Hey everyone,
We have been bootstrapping our startup for almost ~6 years now. The journey has been tough but also rewarding. It has been a slow burn for us to get to $3 million.
We decided to rebrand and productize our entire experience with a solid product. So, this new version of Flexiple has been launched that on Product hunt.
Would love your support: https://www.producthunt.com/posts/flexiple-3! :)
BUT, why did we rebrand & work hard on product?
So, here’s how our journey looked till now:
Finding first 10 customers
=>Through outbound hustle!
Basically, we leveraged our personal network. Used LinkedIn a lot for this and there was a lot of shameless outreach to friends and friends of friends :P. It is painful, but also a great way to take control of actually generating momentum.Scaling customer acquisition
=> Building strong inbound pipelines
Well, as we got clients through step 1, we got some breathing space to implement slightly long-term initiatives. This involved working hard on SEO, building a social presence and more. This was a slow burn. We did try paid channels but our industry has some prohibitive costs and that stage we couldn’t afford to compete on that front.Cementing our position in the industry
=> Through effective branding & productization
It is no secret that this industry is super competitive and one can get lost in it. It is also a market (like most others, but more so) highly dependent on building trust with your customers.
Till now, we had worked scrappily in establishing a real business - our marketing website was on $10/month NoCode platform (Unicorn platform) 😅
But, after scaling to $3 million, we felt that we had done that part to a good degree. Now we needed to ensure that we have our own identity and also back it up with a robust experience on our platform. Hence, this new launch :)
Once again, your support on Product hunt would mean a lot to me: https://www.producthunt.com/posts/flexiple-3.
Would also love to hear your thoughts & feedback :)
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