Sure, SEO, social media, etc. are extremely important. However, since they are highly contested channels, you need some trump cards to help you find regular spikes of growth in your early days. Using side projects to give consistent boosts to your startup is a great way to do it.
What is a side-project?
In a nutshell, it involves building small projects around what your potential customers will find useful and then marketing your startup subtly through them.
Side projects aren't meant to replace the conventional marketing methods, but to supplement them. But how do you go about this?
I broadly breakdown the process into three steps:
Finding the idea: Pick something relevant to your audience (not necessarily your industry), which can be built with the resources you already have.
Packaging it into something marketable: Eye-catching stuff do better. So, you need to package your information. Amazing tools exist to convert even simple google sheets to beautiful products.
Marketing your startup subtly: Of course, this is the main goal. But this is an art and doesn't involve dumping loads of links.
I discuss all this in quite a bit of detail and also the tools to make this process easy for you, in this report. Do give it a read. Just 5 mins from your schedule - please :).
If you like the report, do support me on Twitter - I usually wait for you to give me a like :).
Karthik Sridharan@karthiks2206Make side-projects your marketing departments 📈
Build small projects around what your potential customers will find useful and market your startup subtly through it.
Let's discuss the whys and the hows of it!
#Entrepreneurship12:34 PM - 21 Oct 2020