I just finished reading "Continuous Discovery Habits: Discover Products That Create Customer Value and Business Value." The book combines Impact Mapping, Customer Interview, and LDJ to create a process that can be used to develop innovative products.
In 2024, I aim to create a simple process that even inexperienced startup founders can easily follow to achieve consistent results despite uncertainties.
Here's how I imagine the approach will work:
- Use Impact Mapping to prioritize business goals by aligning customer behaviors with stakeholders.
- Organize interview cycles, track insights/opportunities, and analyze prototype results with Continuous Discovery to understand customer needs.
- Use LDJ to prioritize assumptions, experiment with tests, and ideate solutions that satisfy both business and customers.
- Use User Story Mapping, ShapeUp, and exercises from Design Sprint to create a Minimum Viable Feature (MVF) and deliver value.
- Conducting retrospectives to improve the process and identify what matters for the team is vital.
Paul Keen is an Open Source Contributor and a Chief Technology Officer at Showcase and JetThoughts. Follow him on LinkedIn or GitHub.
If you enjoyed this story, we recommend reading our latest tech stories and trending tech stories.
Top comments (0)