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Salesforce: Pardot

Salesforce has so much terminology it can be a bit overwhelming in the beginning. I am starting a series of short posts to help me learn the definitions.


is a business-to-business (B2B) marketing automation platform. It includes email automation, targeted email campaigns, lead management, and tracking customer behavior.

Salesforce acquired Pardot in 2013 as part of the ExactTarget acquisition. Radian6, Buddy Media, and ExactTarget are part of the Salesforce marketing cloud.

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