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Ingo Steinke, web developer
Ingo Steinke, web developer

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WooCommerce Blocks naming inconsistencies and solutions

I want to share some more experience about WordPress, WooCommerce and, more specifically, using WooCommerce blocks in a full site editing enabled theme. Don't get me wrong, I have been using WordPress from the beginning and I will continue to do so. But recently, I had a lot of trouble figuring out how to use the latest WordPress features correctly as a web developer and it seems that I am not the only one.

WooCommerce Rants and Resources 😠🤓

In this post, you will find some facts that might spare you, as a fellow developer, some gotchas, hair-pulling, and teeth-grinding, including specific error messages and questions that Google claimed to have not one single bit of information about on the whole internet. As if! Now there are some more helfpul links.

Inconsistency of Naming

What's still most irritating to me is the inconsistency of naming, especially when different technologies and plugins are involved, and even more so when some have been translated into German and others haven't.

The WooCommerce Shop page (PLP) == Product Catalog Site Template == WordPress Product Archive

So the default product listing page containing a product grid of all products in the shop is usually called "the shop" in the backend (WP-admin) main menu with a matching default URL slug "/shop". But it can also be called a "product archive", as products are, technically, just a custom post type, and any WordPress page showing an overview of all posts of a certain type is also called an archive page, as we can also see when inspecting the page body's CSS class names.

Screenshot of the developer tools element inspector showing the body class names of a WordPress archive page

But, adding another moniker, the main shop page can also be called the "product catalog" when editing page templates using the (full) site editor ("edit website").

Blocks, Legacy Blocks, and Legacy Shortcodes

Likewise, what would we call the blocks that actually produce a product grid? Well, it depends! There is a so-called "legacy products block" which is technically called <!-- wp:woocommerce/legacy-template {"template":"archive-product"} /--> (here's the "archive" again), also known as the WooCommerce classic template block, while another, maybe even more legacy legacy version is not a block, but rather a classic shortcode, which produces a visually and functionally similar output using the classic WooCommerce PHP code, simply written as [products]. Both versions can have added parameters, some of which are documented or available in the block editor's UI and some aren't.

Legacy Products, handpicked Products, all Products?

If we dare to use some more advanced block-editing, single-page-application (SPA) style Java-Script-over-PHP, and probably still beta, alternatives provided by the WooCommerce Blocks plugin, we have some more choices, like <!-- wp:woocommerce/all-products --> or <!-- wp:woocommerce/handpicked-products -->.

Any choice comes with a disadvantage. While many third-party plugins are still incompatible with modern WooCommerce blocks at the beginning of 2023, the classic or legacy template does not offer any configuration options, so we can't get rid of pagination to display all products on one page.

Even Gustavo Roganti's workaround in functions.php does not help here. Please comment below this post, or on GitHub, if you know a solution!

(In)Compatibility Idiosyncrasies, Markup Variations and Class Names 🙃

If you need any guidance about possible features, bugfixes, workarounds, and compatibility status, you should know which one exactly you are using. Not every one of those behaves the same, some are fully compatible with some third-party plugins, some aren't, and some have their very own limitations, bugs, or variation of generated markups and CSS class names. We discuss more details about WooCommerce Blocks markup and classes later.

Meme screenshot of a 1-out-of-5-stars plugin review stating: I do not recommend it, this plugin does not work without a third-party site.

No Support when using Third-Party Plugins?

And beware, if you have written your own custom theme code or just in case you might be using some other plugins besides the ones officially recommended by WooCommerce, you can guess the answer to your support issue.

Unintentional Obfuscation

Another very annoying and error-prone aspect of full-site editable themes, at least this legacy block theme built on early 2022 or even 2021 templates, is the indirect chaining, and thus, obfuscation, of the actual content source. Editing the front page template, we might find a code snippet <!-- wp:post-content {"layout":{"inherit":true}} /--> which loads the actual content of a post or page currently set as home page, where in turn we might find a template part snippet like <!-- wp:template-part {"slug":"section-newsletter","theme":"my_legacy_block_theme"} /--> which opens a file called block-template-parts/section-newsletter.html only to find another code snippet <!-- wp:pattern {"slug":"my_legacy_block_theme/section-newsletter"} /--> which links to another file, block-patterns/newsletter.php, containing some PHP boilerplate code that returns more WordPress block editor code, like <!-- wp:group {"backgroundColor":"my-theme-color-23"} --><!-- wp:mailpoet/subscription-form-block {"formId":1} /--><!-- /wp:group -->, referencing a named color defined in theme.json and calling another WordPress block, provided by another plugin (MailPoet).

Photograph of my notebook, a detective journal trying to trace where to edit and verify the actual code that produces the final front-end markup in our legacy WooCommerce block theme.

Photograph of my notebook as described above.

Round and round we go, wasting file I/O and CPU cycles to produce some simple HTML markup that can hopefully be cached as a static asset by just another plugin which attempts to contain the mosaic (not to call it a mess) that our site has been built upon.

Reviewing and refactoring our code, many of those template chains can, of course, be simplified to reduce the time it takes for the server to load and for a developer to understand what is going on and where to find the right place to edit some code, if needed.

Trying to Trace the Root Cause 🕵️

So after spending hours and days trying to find the relevant lines of code hidden inside the obfuscating boilerplate stuff and redirection chains, we can finally start to isolate and reproduce our actual issues and finally file some meaningful reproducible minimal examples for questions and bug reports.

Support Cases, GitHub Issues, StackOverflow Questions

Expect more to come, as I have several support cases, GitHub issues, StackOverflow questions, and code snippets from trying to maintain a full-site-editing enabled WooCommerce block theme, that has already become a piece of legacy code despite having been conceived about one year ago. Here are some excerpts of my recent bookmarks:

Don't be an Early Adopter!

What I already learned and stated in the previous posts about WooCommerce and WordPress, and what might have seemed obvious looking back now: don't be an early adopter of new technology if you plan to develop something for a production system! Especially when you are dealing with a mosaic of third-party code and user-editable fragments like it's the case for WordPress.

Twenty-Twenty-Three to escape our Dilemma?

I tried and started to rebuild the same shop functionality using a new, standard Twenty-Twenty-Three theme instead of our own, now outdated, early adopter legacy code block theme.

This fixed most of the bugs, but it eliminated the features and most of the styles as well. So let's take the best out of both worlds to fix our existing theme and make it align to the current standard or best practices again.

Screenshot of the Twenty-Twenty-Three theme preview

Mysteriously Missing Products using wc-ajax

One bug that did not magically disappear though are the mysteriously missing products when customers use the product tiles' "add to cart" (AJAX) buttons to quickly, especially when the server does not respond quickly.

I started to inspect the issue, found several similar issues on StackOverflow, but no actual error in my developer tools. There is a POST wc-ajax call sending the products to add, receiving an updated mini-cart DOM fragment, and a matching number of subsequent cart update requests all with complete response JSON containing an updated cart content.

Only problem: some of the POST requests seem to be ignored in an erratic fashion, everything initiated and handled using built-in technology, and no apparent warnings, timeouts, or error messages.

The "real meaning" of "wc-ajax"?! 🤪

Funny thing, when searching for the problem's details and the URLs involved, I remembered, that "WC AJAX" is a popular toilet cleaning detergent in Europe, and only web developers will probably think about any other meaning when typing "wc-ajax" into their favorite search engine.

Screenshot of mostly irrelevant search results for the query wc-ajax on

At least, there have been results, and some even cover the subject that I intended to search for.

So what could be the next steps to fix our problems? As I noted when documenting the state of my research, we could use default legacy code to replace our custom legacy code.

Stepping back to Best Practice Legacy Blocks

I found that the default legacy "archive product" block (<!-- wp:woocommerce/legacy-template { "template": "archive-product") seems to be the most compatible and bug-free at the time of writing in January 2023. While it provides legacy functionality, including support for many popular third-party WooCommerce extensions, it is still a block that can safely be integrated in the block editor.

WooCommerce blocks are not bad per se, but "wp:woocommerce/all-products" seemed to be a problematic one, while "wp:woocommerce/handpicked-products" work fine for what its name describes: a small number of hand-picked products, as cross-selling recommendations on single product detail pages (PDP), partner listing etc.

Recuce Complexity!

As we already identified the variety and inconsistency as a crucial cause for problems and errors making it hard to maintain a custom WooCommerce block theme, we should try to reduce complexity and follow the principle of least surprise.

So let's restrict our code to maximum two different product grids (default legacy archive-products, plus handpicked-products, if needed) and if we did use more or different product grid / tile blocks before, it's time to clean up our style sheets and remove any unused selectors.

How to target different variations of WooCommerce Product Grids in CSS

If we do have full control over our template markup, we might want to add a custom class name to the product grid or its wrapper, but that contradicts my preference for default blocks with default parameter. Custom attributes could be destroyed by our customers making edits to their site content or adding a custom template using default blocks offfered by the editor library.

What they will proably not do (or at least they shouldn't) is using legacy shortcodes, so we only need to focus on the legacy template and the new blocks. So we have only a limited number of possible wrappers and element class name combinations, and we can remove obsolete legacy-legacy variations from our existing CSS to keep the code more compact and readable. Or at least that was what I had hoped to do, but it turned out that the legacy template block is quite similar to the legacy shortcode version, apart from the missing wrapper element. But at least this means that there are not that many combinations and edge cases left to consider.

And the actual answer how to target the different variations in CSS, you can use comma-separated lists inside selectors. But beware, if you combine that with (S)CSS nesting, this might soon lead to an unmaintainable bloated mess like this.

Screenshot of bloated SCSS selectors

So we will have to weed out the unused variations to keep our code clean and readable!

I have written down the different variation of elements and class names in a table so that I wouldn't have to inspect the frontend to prevent getting confused over and over again.

While the new product blocks come with several BEM-style class names, wrapped in a div with unsurprising class names, the legacy archive product template is quite minimalist, without any default wrapper, and a sparing <ul class="products">. While that might be enough to target the outer parts of our product grid, beware that the tile contents might be nested in a different order depending on the block or template used and possible third-party plugins like TP image flipper, which might also add additional image elements for galleries or hover effects. Apart from wp:woocommerce/all-products nesting div > a > img, all other variations covered in this post seem to use a > div > img consistently.

Table of WooCommerce product grid class names

TODO: maybe I should add a specific example of SCSS to target product tiles only for the markup variations generated by archive-products and handpicked-products.

How to avoid seemingly broken Custom Blocks

Avoid using the code editor and avoid maintaining custom block editor syntax, as the same code that used to be valid once, might cause a warning about a seemingly broken block that breaks the page preview and will make your customers or their content editors go crazy!

Screenshot of a trying to restore Gutenberg block dialog in WordPress block editor

Instead, delete any unnecessary customization and replace it with the current version of a default block, provided by WordPress, WooCommerce, WooCommerce, or one of their top recommended partner plugins, nothing else!

There are ways to customize content, besides custom blocks, there are template parts, there are shortcodes, and mostly everything can be inserted using a "custom HTML" block to encapsulate our customizations without surprising the block editor or its users.

And we still have functions.php with its add_action, add_filter, wp_enqueue_script etc.

Just when I thought Gutenberg sucks

... I had the pleasure to work with Elementor.

And if you want to edit it, you have a tab "layout" with a section "container", where you can also apply flexbox styles that apply to the child elements. Other styles are edited in the "style" tab, while the "advanced" tab has another "layout" section where you can edit layout styles.

The generated markup looks just like that. At least in this use case, every element is an .elementor-element, and every container is also either a "full-width" (.e-con-full) or a "boxed" one (.e-con-boxed). Good luck if you want to apply global CSS fixes only to certain elements or constallations. Hard or impossible even with parent selectors. You have to think modular an add the same patches as element-based custom CSS instead, as every single element also has an individual ID-ish class like .elementor-element-96197c0, but then how would customers reuse that?

Screenshot of Elementor UI and element inspector in dev tools

So let's hope that the WordPress core team fixes Gutenberg's bugs and conceptual shortcomings soon, otherwise more customers might insist we have to use Elementor instead, which is none the better.

In Elementor, everything is an "element", while in the WYSIWYG UI navigator, mostly everything is a "container".

Using WordPress without losing our Heads as Developers

In most cases, let's just use default blocks (elements / components), focus on adding CSS styles and some custom JavaScript, and if our customers want anything more custom, offer them to make an estimation for a new project using a proper e-commerce system like Shopware, or anything "headless" using the WordPress and WooCommerce APIs.

From a developer's perspective, I would even stick to classic themes (which can still use the block editor, probably restricted to certain fields or post types), provide block patterns / templates on request, and ignore theme.json and full site editing as along as possible — or at least, until it is stable, documented, and code validation provides helpful output like line numbers or findings instead of the ominous "unexpected or invalid content" message.

Coming up next: Using WordPress without losing our Heads

Top comments (3)

aadf profile image
Alex Franco

One of the frustrating things about Woo and FSE is that using the legacy markup in the html template, <!-- wp:woocommerce/legacy-template {"template":"archive-product"} /-->, doesn't link to archive-product.php if that file is present in your theme in woocommerce folder. So you really can't override the original template. The only way to modify that complete template is to use hooks. I found that what actually powers the legacy template is in a file called ClassicTemplate.php in the Woo plugins folder.

Have you found any way around this? Also, have you had success of rolling back a custom theme from using FSE and just going the hybrid method of using theme.json and php templates?

ingosteinke profile image
Ingo Steinke, web developer

I have tried to follow the hybrid or classic approach in any new WordPress project since, but mostly I have to maintain and optimize legacy code like described above - luckily most of that is so legacy that they don't use full site editing.

Rolling back might be an option, but not in case of a complex production system that nobody fully understands how it works.

So, no, sorry, no way around. 🤔🤷

aadf profile image
Alex Franco

So found an interesting approach thanks to Chat GPT. The legacy template markup in single-product.html has no correlation with linking it to the single-product.php template in the theme and only affects content-single-product.php. I needed more control and didn't want to rely on hooks completely. So this code snippet in your functions.php or an include file will override FSE template and allow you to use the single-product.php in your theme.

add_filter('template_include', function ($template) {
if (is_singular('product') && file_exists(get_stylesheet_directory() . '/woocommerce/single-product.php')) {
return get_stylesheet_directory() . '/woocommerce/single-product.php';
return $template;
}, 100);