With every passing year, digital marketing is changing. Some may say it’s getting more complicated by the day. When you have to manage the changing algorithms, SEO, PPC, User Interfaces, and a lot more, it may be overwhelming. To make sense of it all, we have created a list of 25 digital marketing trends to look out for in 2022. Some may take themselves forward from 2021, whereas some may surprise you. Let’s have a look.
Digital Marketing Trends To Look Out for in 2022
1. Metaverse
Facebook currently owns the Metaverse. The idea is to have a world within a world, and a virtual world at that. It combines augmented and virtual reality concepts to create a world with virtual avatars of people living in a virtual world. People can play games, socialize, and even work in the Metaverse. Now, many think that a consumer may not take the advertising seriously in the beginning stages of the technology, but the brands will surely get the first-mover advantage if they start building their strategies right from 2022 for Metaverse.
2. NFT & Crypto
NFT stands for Non-fungible tokens, and it is unlike the traditional transactions we are familiar with. For example, a 100$ note can be exchanged for two 50$ notes. That would make a dollar a fungible token. Non-fungible tokens do not work the same way and therefore, they can be used as a mark of authenticity when paired with blockchain. They can be an image, GIF, animation, etc.
Last year, companies like Coca-cola also issued their NFT. For digital marketers, this technology can be a way to build and interact with the community.
In the same ballpark, we have cryptocurrency and blockchain. According to CreditSuisse, we are currently on the way to accepting blockchain transactions into the mainstream, and it will be completely adopted by 2025.
For digital marketers, with cryptocurrencies becoming more and more mainstream, it will change the way how brands and products engage and interact with their customers.
3. Marketing Automation
In the last few years, the automation for lead collection and nurturing has picked up, and for the right reasons. However, if your website has a large number of visitors, but no leads, a well-set-up automated lead generating and nurturing process can be one of the most impactful digital marketing strategies in 2022. It will make your marketing efforts quick and effective.
Moreover, automation is not limited to lead collection only, you can also set up the stage by stage nurturing to make the most out of your marketing automation and get more conversions.
4. Video Marketing
The world is moving towards consuming content that is in video format. The text walls can become tedious to read for many people. A video that can represent the same information for a brand across devices in a much more effective way. According to Seotribunal, A website with a video is likely to bring 50 times more organic traffic compared to a website without a video.
Research from Impactplus shows that 72% of businesses believe that a video has improved their conversion rate and 70% of customers say they share a brand video. Moreover, in the same research, 52% of customers said watching a video increases their confidence in the online purchase of a product.
A digital marketer can include video marketing to their arsenal by the means of live streams on mobiles, short-form videos like Youtube Shorts or Instagrams Reels, informative/educational videos, advertisements, and much more.
5. First-party data
What is first-party data? First-party data is the consumer data that is collected and owned by the company itself through the software and systems of that particular company. This data can be used to create content, personalized experiences, ads, and more to cater to the individual interests of the consumer.
It eliminates the need for second-party data from a trusted partner, or third-party data from an outside source that has collected the data. The first-party data allows digital marketers to own the data of their customers, instead of Facebook, Twitter, Instagram, or other social networks owning the data.
As a company, if you have a digital marketer or hire a digital marketer, you must integrate a system or method to collect consumer data with their privacy in mind. More first-party data will translate to more personalized campaigns and experiences, resulting in more conversions.
6. Live stream commerce
Companies like Walmart have gone to platforms like TikTok and Instagram to sell their products. On a completely other end of the spectrum, small businesses also compete on social media platforms since they lack the advertising and marketing budget to compete with big fishes with mainstream marketing.
Now, on these platforms, live stream commerce is also gaining popularity. According to Rob Illidge, the CEO of Social Republic, people indulge three times longer in live streams.
Live stream commerce can be used to indulge customers in your products and services, and it can also be an alternative to the in-store experience for your customers.
7. Simple content
In 2022, ‘Content is king’ is still the relevant statement. Content Marketing would be an important part of marketing strategies. But, in an age where your customer will have a plethora of options to choose from, content that stands out will be the content that sells.
However, it doesn’t have to be flowery. A user is looking for clarity, and your content should provide just that. Simple and clear content that addresses exactly what your consumer is looking for, will take you a long way.
As a Digital Marketer, one should also keep an eye on Google’s BERT (Bidirectional Encoder Representations from Transformers) AI, which is capable of finding answers to content from its search results. This makes it easy for you as there is no need to simplify answers for Google and write the answers directly for the users.
8. Accessibility
Many brands today are thinking about more and more accessibility features. Whether your firm has a website or an application, inclusivity is the way to move forward.
Not only does it help you reach people who wouldn’t reach your products because of their disability, but it also helps you reach their friends and family. Accessibility features are a great way to widen your audience.
For example, In the last few years, voice searches have also been up with the rise in smart speakers. With voice search result accuracy increasing day by day, the feature will only gain more traction. More and more people would be using voice search for online shopping. Therefore, along with other accessibility features, voice search should also be in your digital marketing strategies in 2022.
Along with voice search, subtitles & transcripts for your video content, audio description for your text, better fonts, and legible interlinks are the ways to increase accessibility to your website.
Article Source: https://www.infiraise.com/25-digital-marketing-trends-to-look-out/
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