Digital marketing is a puzzle made up of 7 crucial pieces and no one will ever deny that! If you can put these pieces together perfectly, I am sure you can nail the digital marketing strategy.
When you want to hire digital marketer or a digital marketing agency, you expect them to fit those 7 pieces together and make an exquisite strategy for you.
So the 7 pieces we are talking about are the 7 Cs of digital marketing! These 7 Cs need to fit together correctly for your digital picture to complete flawlessly! The 7 Cs are:
- Content
- Context
- Connection
- Community
- Customization
- Conversion
- Commerce
Let’s put together a winning marketing plan and start decoding these 7 Cs!
Decoding the 7 Cs of Digital Marketing
Content
High-quality content is the foundation of any digital marketing strategy. Content acts as a foundation stone of all the terms of the digital marketing strategy. All forms of content are important including blogs, podcasts, videos, infographics, and even social media posts. The key is to generate relevant content that keeps your target audience engaged. It is very important to create well-crafted and fresh content to retain your audience’s attention.
Context
Context is a very crucial part of the world of digital marketing, it needs to understand target audiences’ preferences, needs, and behaviors. Everything is about delivering the right content at the right time to the right target audience. If you know your audience better, you can definitely make better content marketing strategies that can match their context.
Community
Building a community around your brand is a lot more work than just selling your product or service. How a customer cultivates a sense of belonging and shares values reflects your brand. It creates brand loyalty and does word-of-mouth promotion. Make sure you keep your audience engaged through user-generated content, discussions or even hosting online events. You must focus on nurturing a powerful community that fuels your brand expansion.
Conversion
Conversion is the ultimate objective of any digital marketing strategy!
This C from the 7 Cs concentrates on optimizing the user experience, providing a clear call to action, and simplifying the whole buying process. You must analyze and track the conversion data to identify the areas that require improvement and then you can refine your marketing strategy.
Article Source:
https://medium.com/@infiraise/what-are-the-7-cs-of-digital-marketing-9b1c8ac5626d
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