The value of global retail eCommerce sales amounted to around 4.9 trillion dollars in 2021 and is expected to increase by 50%, reaching $7.4 trillion by 2025. These statistics substantiate when it comes to the worldwide eCommerce boom.
And the growth of eCommerce for better UX is conveyed by the usage of the right technology trends, as technology is indeed the backbone of eCommerce. The latest eCommerce trends, such as artificial intelligence and voice search commands, provide customers with a more personalized experience trends are making purchases easier for customers.
Top 7 eCommerce Trends for 2023
1) Social Media a.k.a. Social Commerce
2) Augmented Reality
3) Voice Search
4) Automated B2B Transactions
5) Flexible payments
6) User-generated content
7) Personalization
So, let’s understand such trends that will define eCommerce in 2023:
1) Social Media a.k.a. Social Commerce
Social Media is now a great marketing tool, reaching a larger crowd!
The cutting-edge introduction of the buy button on Facebook and Instagram Checkout has revolutionized the effect of social sites in the eCommerce sphere.
Social media platforms were intended to provide virtual social life to their users, although nowadays their use for commercial promotions has skyrocketed.
It is expected to play a significant role in eCommerce in the coming years as most of these sites allow buyers to buy directly from social media accounts.
Hence, the use of Social Media Platforms for selling and buying products or services that directly connect businesses to consumers is designated as Social Commerce.
Moreover, businesses can gain incredibly significant consumer information about user behavior and interests by using social media sites as sales channels.
2) Augmented Reality
The face of eCommerce is evolving as a result of upgraded and more engaging online purchasing experiences.
Augmented Reality (AR) empowers consumers to visualize products and explore the commodities that may not be physically available for them to view.
The integration of AR technology into buying experiences is rapidly gaining traction: 61% of consumers prefer AR-powered stores, and 40% would pay more for a product they can experience through AR.
The senior director of product management at Google made a statement, “ Shoppers engage with 3D images almost 50% more than static ones. For merchants, we think that this could be a real game-changer for some of the smaller players.”
Augmented along with virtual reality allows internet buyers, to visualize purchases and interact with things before making a purchase. Cross-platform web development makes it possible to use mobile devices, tablets, and PCs to make this more convenient for users.
3) Voice Search
Alexa, Siri, and Ok Google are now the new member of households. All count on voice search technology that manifests the benefits of frictionless online processes. Voice search has also changed the way people purchase products and services.
Significantly advancing in recent years, this technology overrides traditional methods of searching, such as typing a query into a search bar.
The growth of voice search technology intensified with its introduction by large enterprises like Amazon. It unveils many benefits in the eCommerce segment that includes, easy reviewal of products, time efficiency, and a smart shopping experience.
This technology trend rightly demands your website to be optimized for information that customers are looking for, such as location, hours, and products and services available. Technological advancement expands the possibilities for optimizing voice search terms and long-tail search queries.
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