Wix, Squarespace, and GoDaddy Website Builder are all very popular ways to create a website. I can understand why many businesses take this route. These tools allow anyone to create a website and get their business online. Why would people spend hundreds, thousands, and even hundreds of thousands to create a website?
There are lots of reasons! I like this analogy:
"Why do people still visit restaurants when they can have a microwavable tv dinner?"
Obviously, I'm slightly biased, however I urge you to do your own research and come to your own conclusions.
No DIY website builder is capable of doing market research, competitor analysis and keyword analysis. This is one of the first steps that any web designer / marketer worth their salt will take. You need to find out what works, why it works, and why something different may work. This can be specific for regions and different types of business. Content, layout, page structure, design and tone all need to be decided on with careful consideration. These are things that developers learn over several decades.
Sure, you can watch a youtube video and know how to rip out a bathroom and put a new one in. Does this mean you should? Probably not. There are some skills that you need to hone over many years to perfect. To add to that, websites and web development is changing at such an incredible pace. Look at amazon 10 years ago. The design has changed significantly, and the way it has been designed and deployed was unimaginable 10 years ago. Most business owners don't have the time to invest to learn about all of the things that are important in web development. Even web developers that have been doing it for a long time can fall out of touch if they don't keep themselves invested in learning.
If you create a website with a website builder, more often than not, you will come back to a web developer further down the line. Just take a look at some of the reviews:
"DON'T GET SIGNED WITH WIX YOU WILL REGRET"
"Horrible customer service"
"They make it very difficult to cancel your plan, I have been trying to get help for over a month and they did nothing but answering with vague emails."
"I am an idiot for not checking trust pilot. I looked around on google and this seemed to be the best way to set up a site for rookies."
"The online help is narrow and limited and I never seem to be able to get an answer to any problem I have. Performance wise, the Editor has become slow and buggy. I am now exploring a local web design company to transfer my sites away. I have invested around £1k with this lot so far but not any more. Be warned."
Website builders are not yet capable of more in depth development. However this may change in the future!
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What do you offer to clients to persuade them away from website builders?