If you not living under the rock, you would have heard HEY by Basecamp. They just crossed 95,000+ people on their waiting list. It became so hyped, and it reached a stage where people started buying Invite codes on eBay for more than $500 per invite.
Since I signed up early, I got access to the HEY Invite code on day 1 of their launch. The code can only be used 3 times, so I decided to share my codes to anyone who buys me a cup of coffee on my Twitter profile.
My imbox & DM got flooded with people who want a HEY invite. So I created a sheet and built a PAY-IT Forward campaign where anybody who gets an invite will offer one back to others on my list.
A few minutes after posting this on Twitter, I got $95 worth of coffees on my Buy Me a Coffee account. It went so viral that people outside the list started sharing their unused invites.
That's how it got started.
It's Day 3 of the PAY-IT Forward campaign and I have 86 supporters on my Buy Me a Coffee Page🔥.
I am thinking of offering access to top of my list to anyone who can offer more than 15 coffees till I reach 100 supporters.
I am also thinking of writing a complete case study in a week or two, on what strategies worked and what didn't, twitter hacks and how I automated my google sheet.
Let me know if you have any specific questions in the comments below. I will keep everyone posted here.
P.S I work as the Product & Growth Head at Buy Me a Coffee (YC W19)
First wrote on Medium.com, updated with recent earnings as well there(22nd June).