In the old days eCommerce journey of almost all digital businesses started with the Web first approach that lies in product designing for desktop screens. However, as the amount of users who prefer to do their activity on mobile devices significantly increased, new insight has appeared: it’s time to reconsider the eCommerce approach.
That’s how the breaking point came and the Mobile First strategy proved relevant and effective in terms of marketing. Many companies have shaped the new path and started to pay more attention to mobile app development.
The evidence of the fact they had taken the right decision was right around the corner: there was an extremely big amount of app downloads, so the idea was highly appreciated by mobile-oriented community
Nevertheless, entrepreneurs had got another challenge: native mobile apps turned out to be not prepared to justify its purpose, since there were many differences between gadgets these mobile apps were used on, mostly screen size and other technical requirements.
The solution to this problem is called progressive web apps or PWA’s that became an anchor of many modern businesses nowadays. The PWA’s main peculiarity is that it combines capabilities of both mobile and desktop software.
Here is the list of several benefits PWA will definitely bring to your business:
Low development cost;
No updating issues;
Possibility to perform offline seamlessly;
Push notification functionality.
To sum up, PWA can be considered a phenomenon within the IT world.
If you are interested in how PWA can influence your user engagement and increase your website conversion rate, welcome to this article. It tends to tell you more about the PWA first strategy and explain how exactly you could expand your business with its help.