The five stars and the thumbs-up sign are leverage for any business. This lies true for hotels, restaurants, e-commerce services, product manufacturers, doctors, and other professionals. The user rarely realizes that these glowing and positive reviews can be bought and manipulated accordingly. This statement leads us to the real problem - Fake Reviews.
Fake reviews are aimed at duping customers, living among us, thriving among businesses that write these with the aim to augment their reputation and attract more customers. The users are being driven into oblivion and are on a quest to seek honest reviews. Searching for transparency and providing users with loads of information to the masses, users are being engulfed in the quicksand of fake online reviews.
The biggest search engines are evading the users to trust their platforms. Almost 4% of online reviews are fake and their impact is costing $152 billion, states The Print. Online reviews influenced $3.8 trillion of global e-commerce spent in 2021. 3% out of 10% of people write fake reviews. In saying that, more than 9 in 10 Americans check online reviews before making a purchase of which 4% to 39% are fake reviews on the world’s leading e-commerce sites. These figures are staggering. Fake online reviews on global online spending are $152 billion which has led to a direct influence on the economy.
This lies true for $250,000 recurring purchases of enterprise software, as stated by Forbes. A bad decision on enterprise software by following the so-called ‘positive reviews’ can cost a company thousands of dollars. Tech companies buy and encourage fake reviews as the product requires a high rating on retail sites and software comparison platforms.
The astounding truth reveals that fake online reviews have transformed into a trade that is based on groups, commission structures, and loyalty schemes, stated The Print. The significance of ‘fake positive reviews’ goes leaps and bounds wherein the payment from 25 cents to $100 per review is charged by the ‘fake review writer’. Approximately 23 fake–review groups are present in the marketplace that vividly leave a five-star review for a $5 - 10 commission.
With zero requirements of programming skills, a single click for automated operation can create numerous fake reviews across various e-commerce platforms. This is also prominent in the software review marketplace where companies in the United States waste up to $30 Billion per year by purchasing and using ineffective software. The challenge isn’t limited to purchasing software without utilizing them to its full potential, however, there is no way for the users and businesses to learn which tools are the answer to the problems.
Here, Tekpon, a software marketplace, comes forth as a strategic solution to eradicate software wastage. Tekpon's objective is to be "the only marketplace for honest reviews about all available software." This is undertaken to provide people with an opportunity to avoid software waste. Furthermore, Tekpon solves this problem by connecting buyers with vendors who have tried and tested the tool in question beforehand.
People can easily find the right software for their specific needs rather than wasting money on ineffective software. The team at Tekpon aims to accomplish this task by informing users what companies use specific tools, how effective they are, and why they should be used for business needs. By doing so, Tekpon plans on transforming both large and small businesses into successful companies while helping people understand how to save money by using the right software for their specific needs.
"Anyone can give a review for any product on Tekpon, but it takes someone with actual experience to offer relevant feedback that other customers would find useful," says Alexandru Stan, CEO of Tekpon.
The omnipresence of fake reviews has caused a loss of confidence, where 85% of customers believe the reviews are often fake. Eradicating fake reviews will lead to an increase in revenue and authenticity and sustain the long-lost trust amongst existing and upcoming customers. Trust works on emotions and as the customers realize that a brand is focused on promoting and supporting the truth, they shall never waiver from utilizing the services.
Surrounded by fake reviews, companies, and businesses, Tekpon has emerged to be ingenious and reliable with 100% honest reviews. It is focused on assisting the customers to purchase and use software products with the assistance of extraordinary services. It boosts lives and businesses with the right software while constantly helping customers in need of the best software for personal use is the focal point of the company.
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