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Damien Cosset
Damien Cosset

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Leaving Twitter and Linkedin

Introduction

This article was inspired by the last book I read. I will conduct an experiment, taken from the book Deep Work by Cal Newport. In this book, the author argues that knowledge workers ( like software developers ) need the ability to focus intensely for long periods of time in order to produce great work.

However, as the author explains, going deep in your work is becoming more and more of a luxury today. We are constantly bombarded with distractions, notifications, mails... It seems almost impossible to sit for a few hours without being disturbed to focus on a single task.

We are craftspeople

We are craftspeople. Knowledge workers, like classical craftspeople, must create beautiful things, even if those things are mostly in the digital realm today. To create, we use tools. We all do. But, unlike classical craftspeople, we are not very careful about what tools we allow in our toolbox. New and shiny often takes precedence over efficiency, even if the latter is more time or attention consuming.

Time and attention are the most important resources you have in order to go deep in your work and create outstanding things. Tools can help you use those resources more efficiently, but they can also be very detrimental.

Network tools

There are lots of different kind of tools you can use. In this article, however, I'll focus on one type: network tools. Or, social media. We all use some sort of social media. New tools come to life every year, and they all want your attention and your time. These tools, for the vast majority, are designed to be addictive. How their content is presented to you, which notifications you receive, at what time... Of course, social media also have their benefits, but are they really more advantages than inconvenients when it comes to these tools?

Two approaches

The book defines two approaches in choosing a tool. The any benefit approach and the craftsman approach. Let's define them:

  • Any benefit approach

You're justified in using a network tool if you can identify any possible benefit to use it, or anything you might possibly miss if you don't use it.

Because those tools are designed to be addictive, there is always this one thing that will attract you. Checking on former high-school friends or colleagues, see a picture of a cute dog, follow the publications of some famous person...

By following this approach, every tool will become a part of your toolbox. Your time and attention will constantly be monopolized by these tools.

  • Craftsman approach

Identify the core factors that determine success and happiness in your professional and personal life. Adopt a tool onyl if its positive impacts on these factors substantially outweight its negative impacts.

Notice the difference between the two approaches. The first identifies any positive impact as a justification to adopt a tool. The second carefully weights the pros and cons of a tool before deciding to adopt it or not.

To succeed with this approach, you need to ask yourself hard questions. Because everyone has different priorities in life, and different circumstances, professional or personal, two persons with the same job may not end up with the same conclusion regarding the adoption of a tool.

The strategy

So, how would you go about accepting a new tool in your toolbox or not?

Identify your high level goals

You need to identify what your high level goals are, professional and personal. In this article, I will focus on the professional side, but this strategy can be used for personal goals as well. Your goals must be broad. Reach 100 000 subscribers on your blog, Learn 3 new programming languages this year are too specific for our purposes here. For me, my goals could be:

  • Write efficient software, both for other developers and for the users, that empowers people to work towards their goals.

  • Learn new programming concepts to become a better developer, while trying to retranscript what I understood by writing informative and comprehensible articles.

Of course, everyone will have different goals. These goals might even change with my circumstances in the future. For now, these are the objectives I'm trying to accomplish. Take your time to draft 2-3 goals, then move on to the next step.

Identify key activities

Now, it's time to become a bit more specific. You need to identify key activities that allow you to achieve these goals. These activities need to be replicable and you can picture yourself doing these activities. Work on issue 256 is way too specific. Write cleaner code is too broad. If I try to define some key activities for me, here's what I could come up with:

  • Take the time to understand the issues assigned to me, by asking questions to clarify everything, writing notes on how the code needs to be changed, and grasping the purposes behind every demand.

  • Read content that puts me outside of my comfort zone to expand my horizons and challenge my thinking.

  • Write with care and purpose while trying to keep your content readable by most developers.

With that, I can clearly understand what my objectives are in my professional life, when I am writing code during work, or writing articles to teach myself and others. Again, even if we end up with the same high-end goals, activities allowing someone to achieve them might be completely different. It's up to you to ask yourself questions about what you want to achieve.

Now that we have a clearer picture, let's put some network tools to the test.

Choosing tools

Here comes the hard part. Pick a network tool and estimate its impacts on your key activities. If the tool has a substantially positive impact on you succeeding at the task, you can keep it, otherwise, the tool should probably not be part of your toolbox.

I chose to put three tools to the test: Twitter, LinkedIn, dev.to

Twitter

I joined Twitter some time ago because I wanted to follow some folks in the programming communities. It also provided me with a platform to share the articles I wrote. The thing is, these benefits are drowned in the ocean of notifications and useless retweets and likes. Twitter is an entertainment and doesn't help me achieve the activities I described earlier. I may get some interesting opinions from time to time, or an interesting article, but the cons outweights the pros by a significant margin.

Twitter should not be a part of my toolbox.

LinkedIn

This one will be even easier. Whenever I check LinkedIn, some recruiter tries to contact me with an opportunity I didn't ask for. I get exposed to content I am not really interested in. I suppose if I was actively looking for a new job, I would reconsider my position. For now, LinkedIn is a distraction I can't afford.

LinkedIn should not be a part of my toolbox.

dev.to

Dev.to is a different beast. First, I know the content presented to me will be programming-centric. Even if some articles are not technical, they could still be very useful to my soft skills and my quest to becoming a better developer. I can follow tags to have more control over which type of content I get exposed to. The only notifications I have are when people I follow write a new article, or when people follow me. The platform is also the only place, outside of my blog, where I write articles. The audience on the platform fits what I am targetting, and the feedback is always positive and helpful. For all these reasons, at the present moment, dev.to has a substantially positive impact on my professional life.

Dev.to should remain in my toolbox.

Conclusion

I am not advocating against social media, or any kind of network tools. I only hope that you will understand that your time and attention are limited, and these tools are designed to be addictive. Take the time to estimate if a tool is worth the precious resources they are using.

As for me, it's been 10 days I haven't checked Twitter or LinkedIn, and I do feel like my productivity has rose during that time. At the end of those thirty days, I'll ask yself two questions:

  • Would the last thirty days have been notably better if I had been able to use this service?

  • Did people care that I wasn't using this service?

If the answer to both these questions is a no, I don't see why I should keep using them. Or I might limit their use to a couple of hours every week. We'll see :)

I hope this article will make you think about the tools you are allowing in your toolbox.

Thank you for reading!

Top comments (14)

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ben profile image
Ben Halpern

I think this book inspired me to start dev.to in the first place. There were a few factors but this book was big.

This all started via @thepracticaldev on Twitter and it would have been easy to keep leaning in on that very popular form factor, but I just didn’t want to keep feeding the beast. I was mostly there for professional development and wanted something better.

I maintain a Twitter presence as part of my work here but I sort of feel like my job is to continue to develop this viable alternative.

Highly recommend Cal Newport’s book. I may re-read it now that I’m thinking about it.

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damcosset profile image
Damien Cosset

Good example of someone who finds more value in Twitter than me, because I'm guessing it has a positive impact on the development of this platform.

Social media is not all black and grey. We all find different things ;)

And yes, amazing book!

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ben profile image
Ben Halpern

Good example of someone who finds more value in Twitter than me

Yes, I do find value, and friendship and lots of other good things, it's just not where I actually want to be spending my time. It's junk food mostly and the value can be derived elsewhere in theory. The only things I truly can't find elsewhere are really indulgences I can do without.

I ❤️ my Twitter friends and connections, but I want to connect with them elsewhere. With dev.to we really feel like you become a better developer when you spend more time here, and ideally, you spend the rest of the time with your work, your thoughts, your family, nature, etc.

With Twitter it's unclear if you're gaining much of anything from spending more time there. It's a FOMO-induced endorphin rush and something we can work towards moving off of. Not to mention the lack of ability for any community within Twitter to moderate and deal with harassment proactively.

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bluebell_lester profile image
Bluebell Lester

Yes, the first rule of productivity is to write an article on dev.to about how you haven't checked twitter for 10 days.

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damcosset profile image
Damien Cosset

HEY!

...

Touché...

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abdurrahmaanj profile image
Abdur-Rahmaan Janhangeer

french?

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patricktingen profile image
Patrick Tingen

About a year or two ago, I dusted off my 10 (?) year old twitter account. I removed all contacts that were inactive for over a year and started collecting tech related accounts. I started to use it more and more and found some interesting resources, like @thepracticaldev so I really enjoy Twitter again

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thegreytangent profile image
Jason V. Castellano

Wow, nice bro. I am also listening Deep Work via audio book. I started listening last week. As developers deep work is important in our field because we are always learning so many complicated things. Thanks for sharing!

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ben profile image
Ben Halpern

Nice, enjoy!

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damcosset profile image
Damien Cosset

We all look for different things in the same tools ( or toys ). I got to Twitter because I thought it would be a useful tool. I'm sure it can be, just not for me, not right now. I do think something is wrong with having fun while developing stuff ;) After or before, sure :D

But again, I'm not advocating against anything, I just want people to reconsider where their time and attention is spent :)

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scottishross profile image
Ross Henderson • Edited

For me, it is a tool. It's one of the two ways I can keep up-to-date with my work stacks new updates, features and keep up with the community. I personally dislike Twitter... But it's a fact for this type of work it seems.

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oksanaborukh profile image
Oksana Borukh

I've been actively using Facebook, LinkedIn, Twitter and some other social networks sites for many years and I can't imagine my life without them. If you want programming-centric content, you can easily get it on the above networks. Just join programming related groups, follow popular tech guys and girls, and there you go ).

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Ben Sinclair

What you say makes sense if you're focussed on your role as a developer and feel that your whole life is a part of that. developer hat discard anything that doesn't make me (look like) a better developer!

My LinkedIn profile is (mostly) a joke. I use Twitter (and more recently Mastodon) because it's entertaining. casual hat lol, it's a video of a cat doing default cat things!

I think where I agree with you is where people have trouble keeping these different hats on different hatstands. That's fine for a lot of reasons, like people having to put disclaimers in their bios saying "opinions are my own and do not reflect those of EvilCorp".

But for the rest of it, for people who don't have trouble differentiating, why not enjoy all the things?