"The number of mobile phone users in the world is expected to exceed the 5 billion mark in 2019," reveals a study by Statista. Mobile application development services have seen remarkable growth in recent years. Mobile applications help companies improve their brand and strengthen their business values.
If you are a business owner and you want to develop a mobile application, it is important to choose the platform. There are many things you need to understand when choosing the right mobile app development platform. On what devices are users likely to use the app? Windows, Blackberry, iOS or Android? Once you recognize your user base, you will have more clarity on what type of platform you want to choose.
If you have thought more about this, don't worry. We are here with some tips to help you make the right choice:
Consider the user experience: -
One thing that all successful mobile apps have in common is that they meet customer goals. And the UX of a mobile application affects its recognition. UX is the ultimate decision-maker. Decide whether a user will return to your app, delete it, or give it a bad rating. A useful application complements the requirements that are not available in the market. Therefore, the user experience must include competitive analysis, feasible product development, and market validity testing.
Recognize customers: -
Platforms vary widely. This too, depending on the region. Therefore, the most important criterion is to pay attention to the geographical location. Consider doing some in-depth research, recognizing and growing your user base. This will help you define your target audience. For example, if your target audience is the United States, Australia, or Japan, consider hiring an iOS developer. While with Asian and African countries; Android leads the way, so the situation may vary by country. For Asian and African customers, you can hire an Android developer for further help.
Consider browsing conversion rates to buy: -
Browse to Buy conversion rates help you decide which platform is most likely to get you the most purchases. When choosing between mobile app development platforms, the "search to buy" rate plays a critical role. For example, iPhone users buy more on their smartphones. And Android users are less likely to do this. So remember to check it for each platform to get an accurate decision.
Know what to give: -
First, decide your needs and features. They depend on the capacity and limitations of the platform. You must complete the functions associated with your user experience. Then compare the results with a certain platform. If you want to create custom native app, iOS, Android are the best solutions. To use iOS, you can hire an iOS developer who has the skills to develop iOS applications. Native applications provide an excellent user experience and ease of use. But if you are looking for an application that supports multiple platforms, consider cross-platform development.
Decide on assistive devices: -
Obviously creating an application that supports multiple devices is a challenge. Android supports 160 devices. And iOS 9 supports 15 devices. If we consider Windows and Blackberry, their supported devices include 100 and 10 devices accordingly. But the most popular applications are not even compatible with Windows Phone. Therefore, after analyzing the audience base, it is advisable to decide on the preferred devices.
Know development costs: -
Yes, it is important to invest the money to create productive applications. But when the development of the application begins, the sum of your investment could increase. With different platforms, development costs are likely to vary. For example, Apple is more expensive than Android when it comes to corporate programs. So if you are looking for an affordable option, hire an Android developer and start working on your app. Even if there are new requirements or changes to existing requirements, your costs could increase. So get ready
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