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Charlotte Jane
Charlotte Jane

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Why Do You Need a Recommendation Engine for Your OTT Platform?

In recent years, the recommendation engine has grown in popularity across a wide range of businesses. The recommendation engine is rapidly gaining traction, from OTT (Over the Top) platforms to e-commerce stores. Whether you're just getting started with your OTT platform or want to expand it up, recommendation engines can help you make more money.

A recommendation engine, often known as a recommendation system, is essentially an information filtering system that provides your consumers with the most relevant and acceptable recommendations. A recommendation engine's main purpose is to improve your customer's experience. However, there are a many significant considerations that make it a must-have for your OTT business.

The use of recommendation systems on these platforms resulted in the 'Top selections for you' section on Netflix and 'Recommended movies' on Amazon Prime.

We'll go through why having a recommendation engine for your OTT platform is crucial.

Personalized Streaming Experience:

Using a recommendation engine allows you to focus equally on each customer's preferences. When new consumers subscribe to your OTT channel, they expect to find content that suits their preferences. Instead of bombarding your clients with irrelevant stuff, a recommendation engine gives them what they want. Finally, each user has their own personalised OTT store. A consumer who enjoys watching thriller series on Netflix, for example, will receive different recommendations than someone who prefers comedy or action. Even if you have exclusive and original material for your OTT users, you will not be able to attract an audience without personalisation.

Content Discovery Made Simple:

By increasing the visibility of all your OTT content, a recommendation system does them credit. It allows customers to go deeper into your material based on their choices. The results of recommendation engines employed on these sites are "Because you viewed [the content name]" on Netflix and "Watch in Your Language" on Amazon Prime. This allows your customers to explore more of your OTT channel's content. Many of your contents will likely go undiscovered if you don't use a recommendation engine.

Management of Big Data:

Multi-dimensional data from feedback and review sites, social media, online forums, and other sources is required of an OTT firm. These data are required for a recommendation engine to produce satisfactory results. It collects data and models it using a large pool of information such as-

User Behavioral Data includes information about user searches, product and page views, email clicks, push alerts, and other on- and off-site activity.
Contextual data includes information on the user's present location, device kind, referral URL (if applicable), and other factors.
Product Specifications- Information about the product, such as its description, language, and genre.

A recommendation system examines and organises massive data sets in order to compute patterns, trends, and other important characteristics linked to user behaviour. As a result, it lowers your big data management costs and overhead while improving client experience.

An In-depth video analysis:

The practice of automatically analysing video to discover distinct temporal and spatial events is known as video analysis or video content analysis (VCA). The building components of your VOD are identified using extracted metadata from raw videos in video analysis (Video-on-Demand). This, in turn, aids in the more exact detection of video similarities.

For example, while watching movies or series on Amazon Prime, the 'X-ray' feature identifies the cast information for a specific scene. Its recommendation engine now analyses this data to promote films or web series with similar casts. The following ideas are the common ideas used for video analysis tools:

Detecting meaningful motion in a scene is known as motion detection.
Object detection is the process of identifying distinct items in a scene, such as a car, a home, or a tree.
Face Identification Using a deep learning approach for facial recognition, automatically recognise human faces.
Optical Character Recognition (OCR) is a technique for extracting text from a scene, such as licence plates. Without a doubt, this improves the custodial experience.

Final thoughts:

Having a robust referral system in place can help your company develop significantly. A little research might also assist you in making the best decision.

Quick integration, powerful algorithms, real-time suggestions, and scalability are all features of Flicknexs Recommendation Engine, which may help you grow your business exponentially. It's also very adaptable across a wide range of data-driven sectors. Are you interested in giving it a shot? Get a free 7-day trial today!

Discussion (1)

scarlettjohnson6321 profile image

Nicely explained and the recommendation engine does helps the online video platform as what content is mostly viewed, this will help the new user to view that content first and then move on to others.