DEV Community

Centdam
Centdam

Posted on • Originally published at centdam.com.ng

AdSense: its benefit and How To Make Money With It

Table of Contents
Understanding AdSense
What is AdSense?
Types of AdSense
Business account
Individual account
How AdSense works
The benefits of using AdSense
How to make money with Google AdSense

Are you trying to figure out how to monetize your website, blog, or YouTube videos? Considering the time and effort you put into creating them, you deserve a reward.

Do you know that your content can earn you extra cash?

Yes, it can.

There are many ways to monetize the traffic to your website, and the majority of them involve marketing third-party goods or services to your website's users. Today, there are many advertising programs that can help you make money, but Google AdSense is the most popular.

If it sounds interesting, then allow me to take you through the following 4 steps below:

Step 1: Understanding AdSense

Step 2: A general overview of how AdSense works

Step 3: How AdSense will benefit you or your business

Step 4: Earning Money Through AdSense

Understanding AdSense
In the Google Network of content websites, website publishers can participate in Google AdSense, a program run by Google that allows them to serve text, image, video, or interactive media advertisements that are relevant to the audience.

This program was launched in 2003, is maintained by Google, and is being used by millions of websites around the world.

What is AdSense?
AdSense is a simple, cost-free way to make money online by placing advertisements next to your content. You can display engaging and pertinent ads to visitors of your website using AdSense, and you can even alter the way the ads appear so that they blend in with your website's design.

Types of AdSense
Business account

Individual account

Business account
A business account is a type of account designed for business owners, into which payments are made in the name of the company.

Individual account
Individual accounts are made for individuals' accounts, and payments are made directly into the Payee Name of the account holder.

How AdSense works
According to Google Support,

"AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary."

The best part of it is that the whole process is quite simple; all you need to do is :

Make your ad space available
You sign up for an AdSense account.
Insert your account code on the website pages you want.
Google will handle the rest by displaying targeted ads on your page that are either relevant to the content of your website or to users’ previous searches, based on its proprietary algorithms.

Tip: Discover which sizes other publishers prefer to use, then take a cue from them. The most common ad sizes, for instance, are 728x90 and 300x250, according to our own study, which was based on the analysis of over 63,000 advertisers and publishers:

The benefits of using AdSense
You may be wondering at this point what Google Adsense can do for your products or company. You'll be surprised to learn that it has more benefits than you might have thought. Webfx identified five benefits of using AdSense:

AdSense is free: you don’t need to spend money to sign up for AdSense. A Google account, phone number, and address are all you need to get started.
AdSense is easy to set up: To connect your website to AdSense, just add a piece of code, and Google will take care of sizing the ads to fit the desktop and mobile versions.
AdSense lets you monetize your website by: One of the most obvious benefits is that AdSense helps you make money through your content.
A variety of advertisers work with AdSense: AdSense lets you choose and display ad content that’s relevant to your content and audience.
AdSense offers you a variety of ad formats, including: Advertisers are allowed to use text, image, HTML, and video ads using different ad sizes. Since you own the site where these ads will appear, you can choose among different ad types and pick ones that deliver revenue.
AdSense provides transparency and security: As an intermediary between the advertiser and the website owner, Google offers transparency to both parties. You can track important metrics within your Google Analytics account.
How to make money with Google AdSense
According to Google Support,

"publishers receive 68% of the revenue recognized by Google in connection with the service. For AdSense for search, publishers receive 51% of the revenue recognized by Google. These percentages are consistent, regardless of a publisher's geographic location, and are not in any way averaged between publishers. We don't disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products."

If you are still confused and wondering how to make money with AdSense, maybe on your blog website, I have written down important tips that will help you here.

Top comments (0)