It blows my mind how little thought performance is given.
A static or pre-cached webpage served from a CDN will be pretty damn fast. The lop-on features that force things to get worse and worse and worse until the site is unusable really need to be checked before they are added in.
Yes, what really gets me is the fact that it's actually worth it from a business perspective a lot of the time! It often isn't given roadmap time or effort, but performance is a feature too, in the sense that it literally increases conversions, click through rates, and user satisfaction.
I think that coming up with actually meaningful metrics and targets to help to demonstrate this fact to people will help. Being able to get to a point where you yourself can see both an improvement in your metric, and the business goals – it should be clear that the ongoing investment is worth it.
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It blows my mind how little thought performance is given.
A static or pre-cached webpage served from a CDN will be pretty damn fast. The lop-on features that force things to get worse and worse and worse until the site is unusable really need to be checked before they are added in.
Super great series.
Yes, what really gets me is the fact that it's actually worth it from a business perspective a lot of the time! It often isn't given roadmap time or effort, but performance is a feature too, in the sense that it literally increases conversions, click through rates, and user satisfaction.
I think that coming up with actually meaningful metrics and targets to help to demonstrate this fact to people will help. Being able to get to a point where you yourself can see both an improvement in your metric, and the business goals – it should be clear that the ongoing investment is worth it.