Software development is a social profession

Anton Gunnarsson on June 02, 2019

I'm a strong believer that software development is a social profession and not a technical one. And I say that as someone who has read the books on... [Read Full]
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Not only that ideas wouldn't spread. Without the social aspect of a development process, ideas wouldn't be born that much at all. As Isaiah Berlin put it, "ideas are not born in the void. Ideas are to a large extent the products of the social process".


That is very true!


I agree however the question is how we could motivate the team?.

  • Salary?. Well yes, but it is another way to raise "mercenaries".

And about leadership, sorry but no, she is talking about hiring. A leader is somebody that know how to manage priorities and resources.


I don't think salary is the only way to motivate a person. Many people (myself included) value things like culture, people, perks, etc higher than salary. I would much rather work at a company with a great culture and a fair salary than a company with horrible culture but fantastic pay.

There is no blanket solution on how to motivate people, but it comes down to getting to know the person and finding out what they personally value. Again, we need to talk about how we feel.

And about leadership, sorry but no, he is talking about hiring. A leader is somebody that know how to manage priorities and resources.

No, she isn't talking about hiring and I think your definition of a leader is a bit narrow. Anyone can know how to manage priorities and resources, that doesn't make somebody a leader. A project manager or "boss", maybe. Leadership has nothing to do with titles, rank or authority. Everyone can be a leader.


I don't think salary is the only way to motivate a person. Many people (myself included) value things like culture, people, perks, etc higher than salary. I would much rather work at a company with a great culture and a fair salary than a company with horrible culture but fantastic pay.

But the question is HOW. Which perks?

IMHO: Culture is a buzz term that means nothing but an excuse to apply some abusive behavior (such as "competitive goals") or political propaganda (note: I'm Hispanic and a part of a real minority), I get sick of hearing it. So what is about Culture?.

And about perks, dental plan, parking lot, transport, meals are just part of the salary (they are discounted in disguise).

I'm 100% convinced that a developer must work at most 6 hours per day maximum and it sounds like a good perk that it is fair for both parts.

But then what?. What else?

I agree that culture means nothing in the context of "We have great culture! Woho!", but if you dig a little deeper you usually find out what that culture consists of. Is it ping pong tables, beer at the office and amazing parties? Not for me.

For me culture is things like a genuine engagement in your colleagues, being able to be your true self and an atmosphere that encourages having the courage to stand up for what you believe in.

It is what we tried:

  • foosball and ping-pong. It failed. I don't know why but the team never used but the first day. We steal the idea of Google but I really doubt that Google had better luck with it.
  • TV screen. It works but for some occasions. We put on the lobby.
  • Sport. Practically every sport failed (including Yoga and it's funny because they asked for it) but football (soccer, it is a Hispanic thing), some of the technicians even created a championship with cup and stuff. We had a lot of injured (we kicked the problem to the insurance company) but other that, it worked.
  • BBQ, it worked for some events. Alcohol is always a problem, and we couldn't only serve Coca-Cola because we are all adults but we don't want troubles so it is a touchy point.
  • Parties? tsk tsk. It's so much liability.
  • Xmas and other festivities, some collaborators whined against it. We said it was voluntary but sheesh with some people (some people are intolerant). Finally, we gave it up.
  • Secret Santa = never ever again.

And most people are really willing to work (and live) in a safe (traffic jam free) place, even if it means to half his/her salary.

But there is another factor: costs.

Let's say, the company denies you a raise but spend 10x of your salary in an event. It is enough to lower your moral. It is was the reason why I left my first job.

Also, some people think they are in high-school, and it is not. Mistakes have consequences such as to be fired, sued, or arrested.

Yeah, stuff like ping-pong tables, TVs and parties might sound nice but without an underlying core that's based on more people focused values, it won't create a culture worth savoring.


Salaries are just an approximate measure. Ultimately if ppl don t like what they r doing, salary won t be enough.

Culture/Community at the office scores a bit higher but genuine passion beats all.


I love how you hit the nail in the head with this one.

When I was studying for my CS Associate's Degree, one of the things our teachers insisted on was to always talk a lot with our potential customers to deeply understand what they needed. What was the real problem. What were their worries. One teacher even told us that sometimes, we couldn't fix their problems with our tech... Sometimes, the problem wasn't that simple and our tech wouldn't help.

I didn't understand it a while later when I had my first real gig on the open.

Indeed, at first I chose the CS path to stay away from people (I'm a little bit shy), but I found something honestly better and more rewarding: helping people and making meaningful connections doing so.

I mean... It's pretty much the most straightforward way we can find real solutions.


Thank you! And thanks for sharing that!


Great article - you've managed to articulate so many of the feelings I have about where we might be going wrong in the industry. Thanks for sharing!


Thank you so much Ellen! 🥰


I have to disagree that Software Development is relatively young. I've been a professional software developer for over 30 years and my father was one before me.

Read some of the older materials. Concepts in software development processes haven't changed since the 60s. Look for the Ten Commandments of Egoless Programming. As true today as when they were created in the 70s.

Stop thinking that today's software development problems are new. They aren't. Look for older materials like the UNIX Philosophy and realize that the newest technology is hiding people problems that have always existed in business for all professions.


Yes, software development have been around since the 60s, but I'd still argue that it's a relatively young industry. Compare it with architecture, gardening, construction or any other industry that builds on knowledge from 1000s of years.

But just like you say, older material might be just as relevant today as it was back then. If anything that should encourage everyone to think more about these issues if we still haven't "solved" them.


YES to everything in this article. Also superbly written. I felt inspired and am looking forward to bringing loads of joy and love to my team on Monday. 😀


Thank you so much Jaime! That's all that I could have hoped for! 🥰


I think this very much depends on what you set as your criteria for success. If it's to make some software that's used by a lot of people, then sure, but that's often not the case for us as individuals.


Do you have any recommendations to developers struggling with mental conditions that can make it more difficult to socialize? i.e. social phobia, generalized anxiety disorder?

I have been attempting to advocate for developers with such challenges.


We who only manage the development of software play an essential but unheralded role.


Hey Anton, I really liked your article, it's spot on with what I believe. I'd love to talk more about the subject, DM me so we can exchange more info. Thanks!


So Oprah would make an 10x developer, is that what are you saying?

EDIT: What is Peoples Advocate? please delete that, you are grown up man.


Never thought about this way, I really like your point of view 👍

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