Right. But then most web apps are very much the same. Although if you are making something truly novel, I'd agree that more time needs to be put into the design. Standards don't always work for every project - but probably do for most of them.
yes, but two ecommerce sites for example don't necessarily work the same way. I might have to sell smartphones to super-skilled people but on another I have to sell technical fishing clothing, so we have two different targets and we need two completely different user experiences
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Right. But then most web apps are very much the same. Although if you are making something truly novel, I'd agree that more time needs to be put into the design. Standards don't always work for every project - but probably do for most of them.
yes, but two ecommerce sites for example don't necessarily work the same way. I might have to sell smartphones to super-skilled people but on another I have to sell technical fishing clothing, so we have two different targets and we need two completely different user experiences