A/B testing is the process of comparing two versions of a web page with the goal of finding which one performs better. It is an important step for any business website because it helps to improve their conversion rates and ultimately leads to higher revenue. Nowadays there are plenty of tools that help you to run online A/B tests easily.
Step 1: Decide on the goal of your test
Step 2: Identify different variable content or design treatments
Step 3: Determine your success criteria before beginning AB testing.
While the process is short, it's important for companies to consider all the considerations before starting their AB test. There are many factors that can affect how well an AB test will run and understanding them will help you to get better results.
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What are the Best Tools for Running Online A/B Tests?
The best tools for running A/B tests are:
Google Analytics, Optimizely, VWO and Adobe Target.
These offer the simplest interface, largest variety of testing techniques, and highest level customer support.
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