Hey guys! Are you all right?
Today I’m going to write about an important aspect, but often overlooked, to have a good DX for internal collaborators: direct feedback from customers.
Customer feedback is essential to understanding the needs, problems, and expectations of end users of the products and services we develop. It helps us validate our hypotheses, prioritize features, fix bugs, and improve the quality of our work.
But how to get that feedback efficiently and effectively? There are several ways to do this, but I’ll highlight three that I find especially useful:
- Satisfaction surveys: these are questionnaires that we may periodically send to customers to measure their level of satisfaction with our products and services. We may use tools such as Microsoft Forms, Google Forms, or SurveyMonkey to create and analyze these surveys. They allow us to obtain quantitative and qualitative data on customer perceptions.
- Customer interviews: these are individual or group conversations that we can conduct with customers to explore their opinions, feelings, and experiences with our products and services in more depth. We can use tools like Teams, Zoom, or Google Meetings to conduct these interviews. They allow us to gain deeper and more detailed insights into customer needs and issues.
- Usability tests: these are sessions in which we observe customers using our products and services in real or simulated scenarios. We can use tools like UserTesting or Lookback to record and analyze these tests. They allow us to evaluate the usability, accessibility, and functionality of our products and services.
These are some of the ways to get direct feedback from customers to have a good DX for internal collaborators. I hope you enjoyed this article and that you can apply these tips in your daily life.
Do you have more tips on how we can bring the development team closer to end users to get direct feedback from the source? Comment below. 😉
Thank you for your attention and see you later!
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